Published: September 03, 2010

Research and Markets: Health and Wellness in Norway - Forecasts to 2014 - Norwegian Consumers Continue to Prefer Local 'Soft' Discounters

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DUBLIN - (BUSINESS WIRE) - Research and Markets (http://www.researchandmarkets.com/research/2c2bf4/health_and_wellnes) has announced the addition of the "Health and Wellness in Norway" report to their offering.

Despite the global recession, both normal and health and wellness food and beverages continued to record strong volume and value growth during 2009 with health and wellness food and beverages outperforming regular food and beverages.

The Health and Wellness in Norway report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2005-2009, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Health and Wellness by Category, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Health and Wellness industry;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the markets major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Key Topics Covered:

Executive Summary
Slower But Sustained Health and Wellness Food and Beverages Growth
Food Claims and the European Union
Domestic Producers Dominate Sales
Green Keyhole Symbol
Slower But Steady Growth
Key Trends and Developments
Effects of the Global Financial Crisis
Norwegian Consumers Continue To Prefer Local 'soft' Discounters
Declining Organic Sales Despite Government and Industry Promotional Efforts
Strong Regulations for Health and Wellness Food and Beverages
Norwegians Prefer Natural Foods
Market Data

List of Tables:

Table 1 Sales of Health and Wellness by Type: Value 2004-2009
Table 2 Sales of Health and Wellness by Type: % Value Growth 2004-2009
Table 3 Sales of Health and Wellness by Category: Value 2004-2009
Table 4 Sales of Health and Wellness by Category: % Value Growth 2004-2009
Table 5 Fortified/functional Food and Beverages by Positioning: % Breakdown 2006-2009
Table 6 Health and Wellness GBO Company Shares 2005-2009
Table 7 Health and Wellness NBO Company Shares 2005-2009
Table 8 Health and Wellness Brand Shares 2006-2009
Table 9 Forecast Sales of Health and Wellness by Type: Value 2009-2014
Table 10 Forecast Sales of Health and Wellness by Type: % Value Growth 2009-2014
Table 11 Forecast Sales of Health and Wellness by Category: Value 2009-2014
Table 12 Forecast Sales of Health and Wellness by Category: % Value Growth 2009-2014
Table 13 Sales of BFY Beverages by Subsector: Value 2004-2009
Table 14 Sales of BFY Beverages by Subsector: % Value Growth 2004-2009
Table 15 BFY Beverages Company Shares 2005-2009
Table 16 BFY Beverages Brand Shares 2006-2009
Table 17 Forecast Sales of BFY Beverages by Subsector: Value 2009-2014
Table 18 Forecast Sales of BFY Beverages by Subsector: % Value Growth 2009-2014
Table 19 Sales of BFY Packaged Food by Subsector: Value 2004-2009
Table 20 Sales of BFY Packaged Food by Subsector: % Value Growth 2004-2009
Table 21 Other Reduced Fat Food by Type: % Value Breakdown 2004-2009
Table 22 Other Reduced Carb Food by Type: % Value Breakdown 2004-2009
Table 23 BFY Packaged Food Company Shares 2005-2009
Table 24 BFY Packaged Food Brand Shares 2006-2009
Table 25 Forecast Sales of BFY Packaged Food by Subsector: Value 2009-2014
Table 26 Forecast Sales of BFY Packaged Food by Subsector: % Value Growth 2009-2014
Table 27 Sales of Food Intolerance Products by Subsector: Value 2004-2009
Table 28 Sales of Food Intolerance Products by Subsector: % Value Growth 2004-2009
Table 29 Lactose-free Dairy Products by Type: % Value Breakdown 2006-2009
Table 30 Food Intolerance Products Company Shares 2005-2009