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Research and Markets: In 2009, the Number of Service Stations in Hungary Increased by 3%, Driven by Site Additions by Major Players Including Lukoil, Agip and Shell

Based on essential market data and insight into the country's leading fuel retailers, this brief provides you with an up-to-date picture of the service station retailing market. In addition to outlining site numbers, fuel sales, competitor shares, c-store, car wash and automatic network data, it also details retailers' fuels, c-store, car wash and card product offerings.

Scope

• Data and analysis based on an annual programme of research with national service station retailers and delivered in a useable presentation format.
• A country synopsis followed by a market examination of fuel demand and value, total service stations and vehicle numbers for 5 years to January 2009.
• A review of the competitive landscape including fuel sales by service station brand, motorway and unmanned formats and shop and car wash information.
• Insight into the main competitors' propositions for fuels, c-store, food service, cards and car wash as well as ownership and network expansion plans.

Highlights of this title

Petrol volumes declined by 3% in 2008, compared to a marginal increase of 0.7% in 2007. Similar to diesel, this can partly be attributed to a price increase of 8% in 2008. In comparison, petrol prices in Hungary increased by 2% in 2007 on the previous year, to an average of EUR1.23. In Hungary, total car parc growth slowed in 2009 over 2008.

Hungary's service station network has been expanding since 2005. In 2009, the number of service stations increased by 3%, driven by site additions by major players including Lukoil, Agip and Shell. The country's top five players account for almost 88% of the total fuel volumes sold in Hungary. MOL is the market leader with over a third of sales.

In Hungary, over a quarter of service stations have a car wash facility, with MOL being the largest player in terms of the number of service station car washes. The combined networks of MOL, OMV and Agip service stations account for over three-quarters of all service station car washes in Hungary.

Key reasons to purchase this title

• Develop new marketing ideas for your service station shop, car wash and card propositions by examining the activities of other players across Europe.
• Access a clear overview of the competitive position and operations of key fuel retailers. This is particularly useful for suppliers to the sector.
• Assess how the competitive position of the country's service station brands is evolving and identify new emerging players.

For more information visit http://www.researchandmarkets.com/research/c5ef79/service_station_re.

Source: Datamonitor

Research and Markets
Laura Wood, Senior Manager,
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