Published: September 02, 2010
Deutsche Bank Extends Sponsorship of Playoff Event through 2012
NORTON, Mass. - (BUSINESS WIRE) - The PGA TOUR and Deutsche Bank today announced that the global banking
firm has exercised a two-year option to continue sponsorship of the
Deutsche Bank Championship through 2012.
Additionally, EMC Corporation, a Founders Club Partner of the tournament
since its inception in 2003, has elevated its involvement to become
local presenting sponsor for the next two years.
"We are extremely pleased to continue our title sponsorship of the
Deutsche Bank Championship over the next two years," Seth Waugh, CEO of
Deutsche Bank Americas, said during a press conference at TPC Boston,
host site of this week's tournament. "The Championship has been an
instrumental part of our brand-building efforts over the past eight
years and remains a critical part of our overall brand strategy. Not
only does the Deutsche Bank Championship provide us with worldwide
exposure, it also gives us a unique opportunity to build business
relationships and support the community, having generated $17 million in
charitable contributions and hundreds of millions of dollars in economic
activity for the region since the Championship began.
"We are gratified that the Championship has become a Labor Day
tradition, providing incredible competition for golf fans in New England
and the world over, especially since becoming the second leg of the PGA
TOUR Playoffs for the FedExCup in 2007," Waugh added. "We thank the
players, the fans and our Founders Club Partners for their support, and
we look forward to working closely with a great partner in EMC."
Deutsche Bank has been title sponsor of the tournament since its PGA
TOUR debut at TPC Boston in 2003. The company signed a four-year
extension that went into effect in 2007 and coincided with the Deutsche
Bank Championship's alignment with the PGA TOUR Playoffs for the
FedExCup. This week's tournament, which runs Friday through Labor Day
Monday, marked the conclusion of that agreement.
"We are delighted that Deutsche Bank has extended its sponsorship
through 2012, assuring the Deutsche Bank Championship's position as the
second Playoff event and continuing the significant charitable impact it
has had upon the area," said PGA TOUR Commissioner Tim Finchem. "I would
like to thank Seth Waugh and Deutsche Bank for being terrific partners
of the PGA TOUR and also would like to congratulate EMC Corporation for
its increased commitment to the tournament."
"We have supported the Deutsche Bank Championship since the first year
and are proud to be affiliated with an event that does so much for
charities throughout the area," said Bill Scannell, Executive Vice
President Sales for EMC, whose world headquarters are located in
Hopkinton, MA. "We are proud to continue our involvement with this great
tournament at an increased level over the next two years."
When the Deutsche Bank Championship debuted in 2003, it marked the PGA
TOUR's return to the Boston market after the departure of the New
England Classic in 1998. Adam Scott won the inaugural event, followed by
Vijay Singh, Olin Browne and Tiger Woods. With the introduction of the
FedExCup in 2007, the Deutsche Bank featured a memorable duel between
Phil Mickelson and Tiger Woods, with Mickelson finally emerging with a
two-stroke victory. Singh repeated as champion in 2008 on his way to the
FedExCup title, and Steve Stricker captured last year's title by a
stroke over Jason Dufner and Scott Verplank.
Since its inception, the Deutsche Bank Championship has raised $17
million for the Tiger Woods Foundation and New England charities.
About Deutsche Bank
Deutsche Bank is a leading global investment bank with a strong and
profitable private clients franchise. A leader in Germany and Europe,
the bank is continuously growing in North America, Asia and key emerging
markets. With 81,929 employees in 72 countries, Deutsche Bank competes
to be the leading global provider of financial solutions for demanding
clients creating exceptional value for its shareholders and people.
Deutsche Bank Securities Inc., member NYSE, FINRA and SIPC, is the
investment banking and securities arm of Deutsche Bank AG in the United
States. Visit www.db.com.
About EMC Corporation
EMC Corporation (NYSE: EMC) is the world's leading developer and
provider of information infrastructure technology and solutions that
enable organizations of all sizes to transform the way they compete and
create value from their information. Information about EMC's products
and services can be found at www.EMC.com.
About PGA TOUR
The PGA TOUR is the world's premier membership organization for touring
professional golfers, co-sanctioning more than 100 tournaments on the
PGA TOUR, Champions Tour and Nationwide Tour.
The PGA TOUR's mission is to entertain and inspire its fans, deliver
substantial value to its partners, create outlets for volunteers to give
back, generate significant charitable and economic impact in communities
in which it plays, and provide financial opportunities for TOUR players.
In 2010, the three Tours collectively have tournaments in 34 states and
in 12 countries outside of the U.S. PGA TOUR tournaments are broadcast
to nearly 600 million households in 225 countries and 30 languages.
Virtually all tournaments are organized as nonprofit organizations in
order to maximize charitable giving. In 2009, tournaments on the three
Tours generated $108 million for local charitable organizations. The
TOUR's all-time total of charitable contributions is approaching $1.5
billion.
The PGA TOUR's web site is PGATOUR.COM,
the No. 1 site in golf, and the company is headquartered in Ponte Vedra
Beach, FL.
Media:
PGA TOUR
Chris
Smith, 904-273-3379
csmith@pgatourhq.com
or
Deutsche
Bank
Ted Meyer, 917-670-2192
ted.meyer@db.com
or
EMC
Corporation
Patrick Cooley, 508-293-6583
patrick.cooley@emc.com
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