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CTIA ENTERPRISE & APPLICATIONS(TM) 2010 Educational Program to Highlight Smart Mobile Business Strategies

WASHINGTON, Sept. 2 /PRNewswire-USNewswire/ -- CTIA ENTERPRISE & APPLICATIONS(TM) 2010 today announced its educational program agenda and industry-leading speakers focused on six tracks: Mobile Applications; Mobile Enterprise; Mobile Money; Mobile Retail; Location-Based Services; and Mobile Health. CTIA ENTERPRISE & APPLICATIONS will take place in San Francisco at Moscone Center West October 6-8, 2010; partner conferences will begin on October 5.

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"Mobility is a key area of investment in the business community, as the enterprise sees the potential of wireless to revolutionize markets," said Robert Mesirow, CTIA vice president and show director. "CTIA's fall educational program is designed to foster dialogue and deliver actionable intelligence for leveraging wireless to improve productivity and the bottom line."

CTIA ENTERPRISE & APPLICATIONS 2010 Educational Sessions will take place on Wednesday, October 6 and Thursday, October 7. Dedicated tracks will address six targeted areas, including:

    --  Mobile Applications - will take an in-depth look at the latest app
        trends and development cycles and how carriers, developers and marketing
        professionals are making the most of mobile's unique capabilities.
        Participating companies include:  CBS Interactive; Glu Mobile; mSpot;
        NTT DoCoMo; Slacker, Inc.; Smule; and Zynga.
    --  Mobile Enterprise - will focus on real-world deployments and case
        studies demonstrating cutting-edge wireless solutions that CIOs and IT
        directors can leverage to boost business productivity. Participating
        companies include:  AT&T; Cisco Systems; Ericsson; Motorola Inc.;
        Qualcomm; and Trimble.
    --  Mobile Money - will highlight emerging developments in mobile
        transactions, reveal financial institutions' views on technology uptake,
        and provide a forum for debate on next steps for consumer adoption.
        Participating companies include:  BilltoMobile; Visa, Inc.; and Zong.
    --  Mobile Retail - will provide an overview of specific issues in marketing
        and commerce and spotlight innovative ways in which brands and retailers
        are using the mobile channel to engage consumers throughout the purchase
        cycle. Participating companies include:  Greystripe; Hipcricket Inc.;
        Syniverse Technologies, Inc.; and ViVOtech.
    --  Location-Based Services - will highlight some of most innovative LBS
        offerings now available and explore the challenges and strategies
        involved in leveraging location information for the benefit of consumers
        and enterprise users. Participating companies will include:  LOC-AID
        Technologies, Inc.; NAVTEQ; and RocketBux.
    --  Mobile Health - will address barriers and pathways to market growth and
        highlight real-world deployment of wireless technologies effectively
        used by hospitals, physicians and patients to improve healthcare
        management and overall patient wellness. Participating companies
        include:  GE Healthcare; MedApps, Inc.; and Qualcomm.

Additional details on CTIA ENTERPRISE & APPLICATIONS 2010 Educational Sessions and speakers may be viewed at:

http://www.ctiaenterpriseandapps.com/info/index.cfm/ctia-educational-sessions.

Press Registration is now open, visit: www.ctiashow.com/pressreg.

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About CTIA Shows

CTIA shows bring together all industries advanced by wireless technology for intense business, learning and networking. CTIA ENTERPRISE & APPLICATIONS(TM) 2010 takes place in San Francisco, October 6-8. International CTIA WIRELESS® 2011 takes place at the Orange County Convention Center in Orlando, March 22-24. Visit www.ctiashow.com.

CTIA-The Wireless Association® is an international organization representing the wireless communications industry. Membership in the association includes wireless carriers and their suppliers, as well as providers and manufacturers of wireless data services and products. CTIA advocates on behalf of its members at all levels of government. The association also coordinates the industry's voluntary best practices and initiatives, and produces the industry's leading tradeshows. CTIA was founded in 1984 and is based in Washington, D.C. Visit www.ctia.org.

SOURCE CTIA-The Wireless Association