Published: September 02, 2010
Kobo Announces Marina Glogovac as Chief Marketing Officer
TORONTO - (BUSINESS WIRE) - Kobo, a global eReading service, announced today that former Lavalife
CEO Marina Glogovac has joined the company as Chief Marketing Officer.
Glogovac's background includes more than a decade of executive
experience growing magazine brands, building diverse online and mobile
communities and launching new business across multiple consumer
communication channels. Glogovac brings proven success in global
customer acquisition to Kobo, where she will be responsible for Kobo's
brand, global customer acquisition strategy, marketing and
communications.
"We are thrilled to welcome Marina and her outstanding track record of
leadership in international consumer brand marketing," said Michael
Serbinis, CEO of Kobo. "She has proven success growing and overseeing
the development of premier media and online brands, and we are confident
that Marina will be a significant asset in fortifying our position as
top global eReading service."
During her previous marketing positions Glogovac proved strong strategic
leadership and marketing savvy. She served first as Chief Revenue
Officer and then Chief Executive Officer of Lavalife, one of the most
recognized online dating services. During her tenure, Glogovac expanded
Lavalife's brand to include new consumer channels such as mobile and
content, launched new services such as successful online magazine Click
and social dating community aimed at Baby Boomers LavalifePrime. She is
recognized for building consumer loyalty through creative and unique
marketing initiatives. Prior to Lavalife, Glogovac held a number of
senior management positions at media companies, including St. Joseph's
Media, Toronto Life, and NOW Magazine
Kobo has developed a strong following for its eReading service, which
includes free applications for the iPhone , iPad , BlackBerry and
Android , as well as the Kobo eReader. Currently undergoing rapid
growth, the company sold as many eBooks in June 2010 as it did in the
three prior months combined. The Kobo eBookstore offers more than two
million titles from leading publishers including Random House, Harper
Collins, Hachette, Simon & Schuster, and Harlequin. With support for PDF
files and ePUB format books, Kobo has engaged readers in over 200
countries standing behind the promise of open standards.
"It's exhilarating to be on a team of passionate book lovers who, like
me, consider this the biggest revolution in reading since Gutenberg's
invention of the printing press which started it all back in the 15th
century," said Glogovac. "I am excited to spread the Kobo promise to
readers world-wide and build a community of loyal customers guided by
trust, choice and the love of reading."
For more information, visit www.kobobooks.com.
About Kobo, Inc.
Kobo is a global eReading service backed by majority shareholder Indigo
Books & Music, Borders Group, REDgroup Retail, and Cheung Kong Holdings.
Kobo believes consumers should be able to read any book on any device.
With a catalog of over two million eBooks, and an open platform, Kobo
enables retailers, device manufacturers and mobile operators to bring
the joy of eReading to customers everywhere. For more information, visit www.kobobooks.com.

Sparkpr
Meghan Rathman, 415-321-1867
meghan@sparkpr.com
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