NEWS

WIRES

OTHER

Research and Markets: Service Station Retailing in Belgium - The Penetration of Unmanned Sites Has Increased from 14% in 2005 to 17% in 2009

Based on market data and insight into the country's leading fuel retailers, this brief provides you with an up-to-date picture of the service station retailing market. In addition to outlining site numbers, fuel sales, competitor shares, c-store, car wash and automatic network data, it also details retailers' fuels, c-store, car wash and card product offerings.

Scope

• Data and analysis based on an annual programme of research with national service station retailers and delivered in a useable presentation format.
• A country synopsis followed by a market examination of fuel demand and value, total service stations and vehicle numbers for 5 years to January 2009.
• A review of the competitive landscape including fuel sales by service station brand, motorway and unmanned formats and shop and car wash information.
• Insight into the main competitors' propositions for fuels, c-store, food service, cards and car wash as well as ownership and network expansion plans.

Highlights of this title

Despite a fall in fuel consumption, the value of service station fuel sales increased in 2008 due to price hikes. High pump prices increased the average value of fuel spend per registered car in 2008 by 10% on the previous year, to EUR1,593.

The country's top five players account for almost 71.5% of the total fuel volumes sold in Belgium. TOTAL is the market leader, with a 17% fuel volume share. As well as having the largest fuel market share, TOTAL also has the largest network with over 480 service stations. Shell has the second largest market share by volumes.

There are over 500 unmanned service stations in Belgium. The penetration of unmanned sites has increased from 14% in 2005 to 17% in 2009, although the actual number of unmanned sites has remained fairly level. Q8 has the largest network of unmanned sites in the country.

Key reasons to purchase this title

• Develop new marketing ideas for your service station shop, car wash and card propositions by examining the activities of other players across Europe.
• Access a clear overview of the competitive position and operations of key fuel retailers. This is particularly useful for suppliers to the sector.
• Assess how the competitive position of the country's service station brands is evolving and identify new emerging players.

For more information visit http://www.researchandmarkets.com/research/d6b130/service_station_re.

Source: Datamonitor

Research and Markets
Laura Wood, Senior Manager,
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716