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Playtex is on a Quest to Help Women Find Their Perfect Fitting Bra

WINSTON-SALEM, N.C., Sept. 2 /PRNewswire/ -- Playtex, the country's most well-known intimate apparel brand, is airing a series of web videos featuring 10 women who won a Playtex bra makeover trip to New York City with style expert Alison Deyette.

"Through professional bra fittings, we helped these women find a fit with Playtex bras that is comfortable and makes them feel more confident everyday," said Deyette, a fashion and lifestyle trend expert who is often featured on television programs and national women's magazines. "These 10 women represent some of the most common fit issues, and we hope their makeovers inspire other full-figured women to find a perfect fitting Playtex bra."

The 10 women flew to New York after being chosen from among 3,000 who applied for the bra makeover trip on PlaytexBraMakeover.com. The bra makeovers, hosted by Deyette, are being featured as webisodes on the website with a new episode airing every two weeks through December.

Throughout the Playtex Bra Makeover fitting process, Deyette discovered that the majority of the women were wearing the wrong size bra. Other common issues Deyette uncovered included a lack of proper bra support, slipping or digging straps, back bands that ride up between the shoulder blades, and the constant struggle to find a proper fitting bra in attractive colors and styles that suits a woman's needs and personalities.

"We solved all of their bra problems," said Deyette, who has been featured on Bravo's Millionaire Matchmaker and TLC's Ten Years Younger, as well as in print publications including Good Housekeeping, The Washington Post, and O Magazine. "Playtex is the authority on comfort and fit for women, and I was thrilled to be a part of the Playtex Bra Makeover."

Traveling from nine different states, the 10 women selected were a diverse group ranging in age, size, occupation, and bra fit issue. For most, this was their first time in New York. After seeing the sights of the city together and sharing their bra stories, the women felt a kinship and bond, claiming the Playtex Bra Makeover was a life changing experience, boosting their self esteem and instilling a new sense of self confidence.

The bra makeover participants will receive new Playtex bra wardrobes, and the webisodes will also appear on the Playtex Facebook page (http://tinyurl.com/252sjx2) and YouTube (www.youtube.com/user/PlaytexFits).

Watch the Bra Makeover webisodes at PlaytexBraMakeover.com, and link to www.PlaytexFits.com to shop for Playtex bras and discover more bra fit and care tips. Choose to "Like" Playtex on Facebook and sign-up to be entered into Playtex "Fit Fridays" for a chance to win a free bra. A new winner will be chosen every Friday.

Real women have real bra problems; Playtex wants you to kiss those bra problems goodbye. Please visit www.PlaytexBraMakeover.com to see the Bra Makeover webisodes and sign up to receive the brand's e-mail newsletter so that you don't miss one!

About Playtex

Playtex is a leading manufacturer and marketer of intimate apparel in the U.S. and abroad, #1 in consumer awareness within the intimate apparel category. In late 2007, Playtex launched a new breakthrough advertising campaign that uses humor and candid conversation to showcase the many Playtex intimate apparel products that solve women's fit needs. Playtex intimate apparel can be found in department stores and mass retailers, with distribution in over 10,000 stores in the U.S. The Playtex brand is part of Hanesbrands Inc. For more information, visit www.PlaytexFits.com (NYSE: HBI)

SOURCE Playtex