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ASUG announces keynote speaker for SAP BusinessObjects User Conference and FALL FOCUS: Roapmap to ROI Conference

Sheahan, entrepreneur, speaker and best-selling author, will present his keynote address at 8:00 a.m. on Tuesday, Oct. 5. His fifth and most recent book, FL!P: How to Turn Everything You Know on its Head - and Succeed Beyond Your Wildest Imaginings, details a new leadership philosophy that encourages leaders to have a flexibility mindset and move beyond conditioned thinking to instead recognize existing opportunities within a company's business model.

"We are thrilled to introduce Peter Sheahan to our members," said ASUG CEO Bridgette Chambers. "Mr. Sheahan is an innovative thinker who will share examples of how businesses have successfully shifted from routine and status-quo processes and flipped to a more innovative and profitable approach."

Attendees will learn from Sheahan what drives client behavior, how to move beyond consensus thinking and build sustainable competitive advantages in an uncertain market. He emphasizes the value in partnerships and how companies can innovate and find opportunities within their existing resources, talents and challenges. He also reveals how business leaders can gain control by giving it up, empowering others to create, dream and believe for them.

"Opportunity exists everywhere if you know how to think, where to look and how to exploit it," Sheahan said. "My messages about developing unique thought processes and catalyzing key individuals are particularly relevant to ASUG members and SAP users, who lead in all sectors of business."

Sheahan also is the CEO of ChangeLabs, a global group that transforms communities by partnering with leading brands to create innovative solutions and deliver sustainable competitive advantage. Sheahan is a frequent contributor to the Fox Business Network and, in 2009, was named one of the "Hottest 25 Speakers in the U.S." by the National Speaker Association. Some of Sheahan's clients include Google, Apple, Microsoft, CISCO, DuPont and Hilton Hotels.

Through 290 sessions across 20 tracks, attendees of FALL FOCUS: Roadmap to ROI, will learn how to leverage SAP technologies to achieve enterprise success. Session highlights are available online here. The co-located 2010 SAP BusinessObjects User Conference features more than 150 sessions presented by 60 companies in 20 education tracks. Details on conference content can be found here.

Registration is currently open and ASUG membership is not required to attend, however, ASUG members save $200 on registration fees. The Oct. 5-7, 2010 events take place at the Walt Disney World Swan and Dolphin Resort in Orlando, Fla.

For more information about ASUG, visit the ASUG Press Room.

Media Contact:
Gina Czark for ASUG
gczark@pcipr.com
312-558-1770 ext 139