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Samsung's Fall Laptop Line-Up Combines Sophisticated Design with Exceptional Performance

RIDGEFIELD PARK, N.J. - (BUSINESS WIRE) - Samsung Electronics America Inc., a subsidiary of Samsung Electronics Corporation, today announced a series of new mobile PC products that combine Samsung's signature style and premium performance for use at home, in the office, or on-the-go. The new QX410, SF510, RF510 and RF710 laptops and the NF series netbooks showcase Samsung's continued dedication to innovation in mobile computing, and set a new standard for premium and functional design at any price point.

"Samsung continues to evolve our mobile PC line-up creating a sleeker, more stylish and technologically superior product perfect for professionals, students, or multimedia-focused consumers," said Todd Bouman, director of product marketing at Samsung Enterprise Business Division. "More importantly, the technological innovations within the QX, SF, RF and NF series of mobile PCs underscore Samsung's position as a leader in mobile computing, offering consumers the performance they've come to expect in an aesthetically pleasing package."

QX410: Superior Design, Unbeatable Performance

At just under one inch in thickness, Samsung's new QX410 laptop combines a light-weight ultra-chic aluminum design and unparalleled battery performance to create an elegantly streamlined and efficient computing machine.

Centered on Samsung's hallmark edge-to-edge 14-inch HD SuperBright LED display, the QX410 integrates an all-new buttonless, easily configurable multi-function gesture pad, introducing users to a host of multi-finger interface commands while increasing accuracy and speed.

Additionally, the QX410 is powered by a state-of-the-art Intel Core^TM i5 processor. Further complementing the QX410's performance is a hybrid graphics system, optimized on-the-go based on users' needs. NVIDIA Optimus^TM automatically switches between the onboard Intel graphics and NVIDIA discrete graphics to efficiently manage battery life for basic applications, also delivering high-quality performance for intensive activities like gaming and multimedia on-demand.

The QX410 makes use of Samsung's new lithium polymer batteries, which achieve up to 7 hours of battery life on average. Lithium polymer batteries extend the life of the product with double the lifespan for up to 3 years or 1,000 charging cycles.

RF510 and RF710: Premium Performance Powerhouses

The RF510 and RF710 laptops emphasize extreme performance, while maintaining a sleek and refined style. They are accentuated by a distinctive black radial pattern on the display enclosure and a two-tone interior design.

Powered by either an Intel Core^TM i5 or i7 processor with Intel Turbo Boost Technology, the RF510 and RF710 take aim at gamers, multimedia aficionados and design buffs offering extreme computing power. Further complementing the processor are powerful NVIDIA GeForce GT 330M graphics with 1 GB of dedicated memory delivering up to 30 times better performance over integrated graphics bringing hyper-realistic gaming to life or allowing for easy photos and videos editing. With these applications in mind, the RF710 notebook features two hard drive bays making the laptop capable of carrying over 1TB of storage allowing users to house their entire media library on their laptop. The RF series also introduces USB 3.0 to Samsung's laptop line-up.

SuperBright LED displays enhance the experience with HD+ (1600x900) resolution in the RF710 and HD (1366 x 768) resolution in the RF510, making them the ultimate choice for multimedia applications. Additionally, the RF-series laptops have full, island-style keyboards with number pads for optimal gaming and graphic applications. Standard in the RF710, a Blu-ray drive allows users to watch their favorite HD movies on Samsung's incredible SuperBright LED backlit display.

SF510: Sleek, Simple and Sophisticated

Integrating a uniquely contoured clamshell design, the new SF510 is hip and sophisticated without sacrificing computing power or functionality. Gently cradling the ultra-sharp 15.6-inch SuperBright HD LED backlit display in an ivory exterior and chocolate interior design, the SF510 features fluid and ergonomic design. Moreover, it conveniently places control in the user's hands, with the multi-touch gesture pad and easily identifiable quick-access buttons for volume and WiFi for simple, intuitive operation.

The SF510 is powered by an Intel Core^TM i3 processor and like the QX series, capitalizes on Samsung's new lithium polymer batteries offering up to 7 hours of battery life for users. The SF510, with its ultra portable, stylish design and powerful performance, makes anytime, anywhere mobile computing a practical and affordable reality.

Enhanced Usability and Connectivity

The QX, SF, and RF laptops can communicate with other Samsung devices with Easy File Share, a simple to use peer-to-peer networking feature that allows users to quickly and securely exchange files, images, movies, and music wirelessly with any other laptop, netbook or wireless-enabled PC. Samsung's AllShare^TM technology features an intuitive interface that makes it easy to broadcast content over a user's WiFi network to Digital Living Network Alliance (DLNA) enabled devices like HDTVs and even mobile phones.

Samsung's Support Center ensures all this content can stay safe, or can help troubleshoot any particular problem. Accessible with a keyboard shortcut, the Support Center helps users manage their system settings or can setup tech-support web chat. Samsung's Back-up & Recovery Solution also allows users to create and restore back-ups of system data on the device, or on a network or removable storage device.

Also enhancing usability is Samsung's Fast Start feature, which easily allows the user to put their laptop or netbook in an advanced state of sleep, to reduce power consumption while the device is not in use. The user's session can then be restored in as little as 3 seconds.

To help improve the laptop audio experience, the new QX, RF and SF series laptops feature Samsung's new True2Sound^TM audio system, which delivers a more natural and realistic auditory experience with round speakers and a bigger acoustic chamber. Enhanced bass, crystal clear dialog and better definition control for maximum clarity is provided through SRS Premium Sound processing.

Lastly, focusing on convenience and connectivity, the new laptops boast built-in WiMax in the SF and QX series, and utilize the latest in Wi-Fi and USB Sleep & Charge technologies.

NF Series: Ultra Light, Ultra Portable, Ultra Capable

Taking a style cue from the SF-series laptops, the NF Series netbooks provide users with an ultra-portable solution to mobile computing. Encapsulated by a light-weight contoured clamshell case, the NF210, with ivory exterior and chocolate interior, features an Intel Atom N455 processor and incredible battery performance of up to 14 hours, making the NF210 an all-day computing companion.

The NF210 features a crystal clear HD LED backlit display for mobile enjoyment and work applications on-the-go. Additionally, the NF210 can quickly connect PC-to-PC over ad-hoc WiFi connections, simply and easily. For the ultimate in easy home networking, the AllShare^TM feature allows users to share and play videos, photos, and music across a range of Digital Living Network Alliance (DLNA) certified devices, including TVs, cameras and handsets.

QX410 Key Features:

• CPU: Intel Core^TM i5 processor (i5-460M)
• Genuine Windows 7 Home Premium 64-bit
• Memory: 4GB DDR3
• Hard Drive: Up to640GB
• Screen: 14-inch HD LED backlit display
• Resolution: 1366 x 768
• Graphics: Hybrid Graphics NVIDIA GeForce 310M w/ 512MB dedicated RAM
• Audio technology: True2Sound^TM SRS Premium Sound^TM
• Optical Drive: DVD Super Multi DL
• Battery: Lithium polymer; up to 7 hrs
• Speakers: 3 W Stereo Speaker (1.5 W x 2)
• Wireless: 802.11b/g/n; WiMax
• 4-in-1 media reader
• Weight: 5 lbs.
• MSRP: $899

SF510 Key Features:

• CPU: Intel Core^TM i3 processor (i3-370M)
• Genuine Windows 7 Home Premium 64-bit
• Memory: 4GB DDR3
• Hard Drive: Up to500GB
• Screen: 15.6-inch SuperBright HD LED backlit display
• Resolution: 1366 x 768
• Graphics: Intel HD Graphics
• Audio technology: True2Sound^TM SRS Premium Sound^TM
• Optical Drive: DVD Super Multi DL
• Battery: Lithium polymer; up to 7 hrs
• Wireless: 802.11b/g/n; WiMax
• 4-in-1 media reader
• Weight: 5.3 lbs.
• MSRP: $799

RF510-S01 / RF510-S02 / RF710 Key Features:

• CPU:
  • RF510-S02 & RF710 Intel Core^TM i7 processor (i7-720QM)
  • RF510-S01 Intel Core i5 processor (i5-460M)
• Genuine Windows 7 Home Premium 64-bit
• Memory: 4GB DDR3
• Hard Drive: Dual-bay architecture with up to 640GB drive (RF510-S02/RF710) & up to 500GB for RF510-S01
• Screen:
  • RF510: 15.6-inch SuperBright HD LED backlit display
  • RF710: 17.3-inch SuperBright HD LED backlit display
• Resolution:
  • RF510: 1366x768
  • RF710: 1600x900
• Graphics: Discreet NVIDIA GeForce GT 330M with 1GB dedicated memory
• Audio technology: True2Sound^TM SRS Premium Sound^TM
• Optical Drive: RF510 DVD Super Multi DL; RF710: Blu-ray optical drive
• Battery: Lithium Ion; up to 4.5 hrs
• Connectivity: 802.11b/g/n; Bluetooth 3.0, Wired 10/100/1000
• Weight: RF510: 5.7 lbs.; RF710: 6.4 lbs.
• MSRP:
  • RF510-S02 w/ Intel Core^TM i7: $1,079
  • RF510-S01 w/ Intel Core^TM i5: $939
  • RF710: $1,099

NF210 Key Specs:

• CPU: Intel Atom^TM N455 processor
• Genuine Windows 7 Starter
• Memory: 1GB DDR3
• Hard Drive: Up to 250GB
• Screen: 10.1-inch HD LED backlit display
• Resolution: 1024x600
• Graphics: Intel GMA3150 Integrated graphics
• Speakers: 3 W Stereo Speaker (1.5 W x 2)
• Battery: up to 14 hrs
• Wireless: 802.11b/g/n
• Weight: 2.97 lbs.
• MSRP: $379

The QX, SF and RF-series notebooks and the NF-series netbook will be available in Fall 2010. All Samsung mobile PC products are available through Samsung resellers and distribution channels, which can be located by calling 1-800-SAMSUNG or by visiting www.samsung.com/laptops.

About Samsung Electronics America Enterprise Business Division

Based in Ridgefield Park, N.J., Samsung's Enterprise Business Division (EBD) is a division of Samsung Electronics America (SEA), a U.S. subsidiary of Samsung Electronics Company, Ltd. (SEC), the world's largest technology company based on revenue. As one of the fastest growing IT companies in the world, Samsung EBD is committed to serving the needs of consumers ranging from the home user to the Fortune 500 elite and supporting the valued channel partners who serve our customers. Samsung EBD offers a complete line of award-winning color and mono-laser printing solutions, desktop monitors, laptop computers, digital signage solutions and projectors. For more information, please visit www.samsung.com or call 1-800-SAMSUNG.

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad range of award-winning, digital consumer electronics and home appliance products, including HDTVs, home theater systems, MP3 players, digital imaging products, refrigerators and washing machines. A recognized innovation leader in consumer electronics design and technology, Samsung is the HDTV market leader in the U.S. Please visit www.samsung.com for more information.

About Samsung Electronics Co., Ltd

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of US$116.8 billion. Employing approximately 188,000 people in 185 offices across 65 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

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Allison & Partners for
Samsung Electronics America
Enterprise Business Division
Jordan Fischler, 646-428-0604
jordan@allisonpr.com