Published: September 02, 2010

RAB Lighting PR Campaign Awarded to Green Room Public Relations

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RAB Lighting, Inc. has selected Green Room Public Relations to create and implement a PR program around a new line of innovative LED lighting technology. Through a targeted, multi-faceted media program, Green Room PR plans to elevate awareness of this new innovation as well as RAB's efforts to conserve energy and significantly lower operational and maintenance costs in various commercial settings, including schools, storage facilities, hospitals and many other locations.

"Green Room PR's hybrid approach to creating a customized team to help us reach our company's goals made a lot of sense," said Terri Dumas, Vice President of Marketing at RAB Lighting, Inc. "Our unique line of products required a PR team that could take the time to understand and promote our new line of affordable outdoor LED lighting fixtures."

RAB Lighting (www.rabweb.com) is a leading manufacturer of Sustainable Outdoor Lighting, using LED, HID, CFL and Motion Sensing technology. Based in Northvale, New Jersey, RAB also has manufacturing facilities in China, Taiwan and Malaysia to serve a growing market.

Green Room Public Relations developed a hybrid approach delivering the bandwidth of a large agency along with the expertise and superior client service of a boutique firm. The agency manages a network of communications specialists and assembles "dream teams" to meet clients' needs. Senior team members oversee every project to ensure flawless execution, efficiency and deliver a level of customer service that is unparalleled in the industry. For more information visit www.greenroompr.com.