Published: September 02, 2010
Evolve Media Corp. Launches Momtastic, a Premium Parenting Site Offering Answers, Support, Ideas & Inspiration through Mommy Blogging and Social Media
LOS ANGELES - (BUSINESS WIRE) - Evolve
Media Corp., a unique global brand architect in the digital space,
is pleased to announce the launch of Momtastic
(www.momtastic.com),
an all inclusive web destination combining premium content and community
for mothers. The site, which will be a part of Evolve's publishing unit
AtomicOnline, aims to help moms by answering real questions, providing
support and delivering positive inspiration for their day-to-day life.
Momtastic was created to address a void in the market by combining the
best of mom blogs and traditional premium content destinations.
Momtastic covers a number of subjects that interest moms, with sections
dedicated to; Parenting, Cooking, Health & Beauty,
Home & Living, Entertainment, and Community.
Its premium editorial is written by a team of expert moms, including an
acclaimed chef, doctors, family therapists, licensed physical trainers,
and many more. Momtastic speaks with moms to create a
conversational and personal relationship with the mom community;
allowing the readers to get to know the writers as they consume useful
content on the site.
"Momtastic delivers credible expert content in an approachable and
authentic voice," said Ashley Merrill, Managing Director of Momtastic.
"Momtastic maintains an encouraging and interactive tone because it's
for mothers by mothers."
Aimed to establish a strong presence in the parenting community,
Momtastic will be active in social media with Facebook Fan Pages,
Twitter feeds, integrated tools on momtastic.com and various other
social media outlets. The Momtastic Community will enable
visitors to get to know one another by engaging with personalized
profiles, groups, and expert Q&As, where moms can directly ask the
experts questions. True to its positive tone, momtastic also has a
special section called moments where the community can
post and read funny anecdotes and heartwarming stories of motherhood, as
well as share them on twitter and facebook. The site will also hold
contests and giveaways by partnering with advertisers and brands to
provide moms with the newest and coolest products and services.
"Momtastic has a truly unique offering that no other publisher is
currently providing to moms online," said Aaron Broder, Co-Founder of
Evolve Media. "AtomicOnline has a history of growing and building
successful online communities and we are very excited to add Momtastic
to the roster of our leading publishers."
Despite having just launched, Momtastic already has big plans for
additional sections to roll out, including a "TimeOut" Video Series,
My City, and What to Buy.
The online advertising inventory for Momtastic will be sold by Gorilla
Nation, the world's largest online branded sales company.
About Evolve Media:
Evolve Media (http://www.evolvemediacorp.com/)
is a unique global brand architect in the digital space. Evolve brings
together four synergistic companies to create one compelling offering:
Gorilla Nation, the world's largest brand ad sales company that
specializes in targeting affinity audiences; AtomicOnline, publisher of
large digital media properties, such as SheKnows (now #3 on Comscore for
Women), CraveOnline, TheFashionSpot, GameRevolution, Momtastic;
Springboard Studios, a one-stop branded entertainment video solution,
and Double Helix, a creative and interactive marketing team comprised of
over 40+ web designers and developers. Evolve offers brand marketers
digital brand campaigns that can achieve both significant reach among
key audiences and contextual environments that together have been proven
to increase key brand effectiveness. To drive the best results we offer
best-in-class integration and creative solutions tailored to specific
brand objectives. Evolve's primary mission is to provide marketers with
unique, integrated creative programs across branded consumer content
sites, allowing a brand to get engaged with a passionate, influencer
audience in a way that converts them into a brand evangelist. Moreover,
Evolve can leverage these capabilities against a platform of over 600+
sites, reaching 300 million people globally each month.
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Evolve Media Corp.
Whitney Ashley
Public Relations Manager
310-449-1890
Ext. 250
Whitney.Ashley@evolvemediacorp.com
or
Fazel
Adabi
Public Relations Associate
310-449-1890 Ext. 255
Fazel.Adabi@atomiconline.com
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