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Brits to Cash in on New Laptop Trade-In Scheme at PC World and Currys

LONDON, Sept. 2 /PRNewswire/ -- Customers heading to PC World or Currys will be able to get a guaranteed 50 pounds trade-in on any laptop when buying a new laptop, desktop, netbook or Apple Mac, under a new trade-in scheme being launched by the retailer.

In the most compressive offer of its kind from a UK electrical retailer, the scheme will entitle anyone trading-in any old laptop to get an extra 50 pounds off any new Laptop, netbook, PC or Mac regardless of the age, as long as it is working and switches on.

Customers will also be able to enjoy the peace of mind that their device will be data wiped before being recycled. Usually priced 30 pounds, but available for free as part of the trade-in scheme, the data wipe service ensures all contents left on the laptops will be erased.

In a continued environmentally friendly commitment from the retailer, all traded-in laptops will also be safely and securely recycled in accordance with the Governments WEEE initiative, which sees working parts reintroduced into emerging markets where there is a natural demand for the products.

Jeremy Fennell, Category Director for PC World and Currys, comments: "This is the best offer of its kind in the market, covering all brands of PCs and even includes Apple Macs. All customers can benefit from this scheme, but it is particularly great timing for all the students returning to school and Uni as they can snap up a real bargain with netbooks starting at only 139 pounds with the trade-in offer."

Currys is the UK's biggest electrical retailer with a network of over 500 stores nationwide, including out of town stores, high street Currys.digital stores and a Currys Megastore in the Midlands. There are a range of cheap fridges and tv deals at Currys and PC World and you can also buy the iPad.

For further information please contact:

James Fick / 0207 544 3735 / james.fick@mcsaatchi.com

SOURCE DSGi plc