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Leading Sports Fashion Retailers Appoint Search Specialist

JD Sports and Bank Fashion Select Epiphany Solutions to Oversee SEO

Two leading retailers today announced they had appointed search specialist Epiphany Solutions to oversee their SEO and community engagement strategies. JD Sports, the UK's leading trainer and sports fashion retailer, and its sister company Bank, have enlisted the help of the fastest growing search marketing agency to increase their online presence.

Epiphany, which will work on both websites for an initial six-month period, has already conducted a preliminary review and begun implementing Search Engine Optimisation.

Results so far have been extremely positive, with both sites' visibility increasing by 40 per cent within the first month, across Google, Bing and Yahoo for the market's most competitive keywords.

JD Sports, which is listed in the FTSE 250, and Bank, comprise two of the most prominent sports and fashion retail brands across the UK, with over 400 stores between them and a significant market share of the lucrative sports fashion sector.

Robin Skidmore, co-founder of Epiphany Solutions, said: "We are thrilled to be working with both JD Sports and Bank as they look to develop their presence online and boost overall revenue as a result. Both companies are incredibly successful brands and we are delighted to be working with them and add them to our growing portfolio of bluechip clients.

"We're pleased that initial reports have already yielded very positive results, and are expecting a 9 per cent increase in web traffic to both websites above seasonal trends over the second month of the campaign. We look forward to building on these results over the coming months, helping both companies consolidate their position at the top of the sports fashion tree in the UK."

Chris Bracken from JD Sports/Bank, said: "We are really pleased with initial results from Epiphany's work and are excited about boosting our SEO and community engagement as the work continues apace over the coming months.

"Both JD Sports and Bank are prominent names on the High Street and we are sure that Epiphany will further enhance our online offering and market prominence too."

For more information visit www.epiphanysolutions.co.uk.

About Epiphany Solutions

Epiphany Solutions (www.epiphanysolutions.co.uk) has been managing SEO and PPC campaigns for clients including Pets at Home, JD Williams, Symantec, Confederation of British Industry (CBI), SilentNight Group and Three Mobile since 2005. Their structured and proven approach to performance-led Search marketing has enabled them to consistently deliver world-class results for clients across 12 countries. Epiphany has recently been certified a Google Conversion Professional (GCP) and is now in an elite band of companies in the UK endorsed by Google as being an expert in website optimisation.