Published: September 01, 2010
Inaugural EverBank Field Logo Unveiled
JACKSONVILLE, Fla. - (BUSINESS WIRE) - EverBank Financial Corp - one of the nation's largest
privately-held bank holding companies - and the National Football
League's Jacksonville Jaguars today unveiled a new signage system for
EverBank Field anchored by the new EverBank Field logo. The announcement
included details of EverBank-hosted fan events leading to the Jaguars'
opening regular-season game on September 12.
In July, EverBank and the Jaguars announced a multiyear strategic
partnership that includes the naming rights to EverBank Field, the home
of the Jaguars.
The new signage system includes some 400 signs and covers more than
34,000 total square feet at the venue. In addition, EverBank Field
directional signs will begin appearing throughout Jacksonville over the
coming weeks, including at One EverBank Field Drive, the Jaguars'
headquarters address.
Many of the creative additions to EverBank Field will be visible at
prime locations on the stadium's interior and exterior, including ticket
windows, escalator towers, Touchdown Club entrances as well as light
poles and flagpoles on the stadium grounds. Installation started this
week.
The distinctive designs feature vibrant colors and integrate the
EverBank Field logo with various iconic Jacksonville and football images.
The new design system will be launched in two phases with the first
visible to fans at the Jaguars' Sunday, September 12 regular-season
opener against the Denver Broncos. The second phase is scheduled to be
completed during the season.
"EverBank Field is an integral part of our national marketing platform
and the new designs are the result of a disciplined and collaborative
creative process between EverBank and the Jaguars," said EverBank
Chairman and Chief Executive Officer, Robert Clements. "Our objective
was to go beyond a traditional corporate branding approach and bring out
the pageantry of a unique NFL experience using distinctive Jacksonville
landmarks."
Said Wayne Weaver, Chairman and Chief Executive Officer, Jacksonville
Jaguars, "The new EverBank Field signage creates an exciting new
football experience for the team and its fans. We are thrilled at the
innovation this partnership has produced in only one month's time."
For fans at the Jaguars' September 12 season opener, the team and
EverBank will host a formal unveiling of the EverBank Field logo during
pre-game activities.
EverBank also introduced a number of promotional events to be held
during the week leading up to the September 12 game. The promotions
include a daily "Get Your Teal On" scavenger hunt to culminate with an
EverBank-hosted pep rally on Friday, September 10, from 5 to 8 p.m. at
Jacksonville's St. Johns Town Center.
The public rally will be promoted during the week preceding the season
opener by on-air hosts of Jacksonville radio stations WOKV-AM/FM,
WAPE-FM, WXXJ-FM, WFYV-FM and WJGL-FM. Starting on Tuesday, September 7,
EverBank will sponsor the scavenger hunt for prizes to include daily
Jaguars' ticket giveaways for the September 12 season opener, with clues
to be provided on air by WAPE personalities.
About EverBank Financial Corp
EverBank Financial Corp is a privately-held bank holding company
headquartered in Jacksonville, Florida, with approximately $11.2 billion
in assets, $9.0 billion in deposits, more than 2,200 employees, and over
700,000 customers nationwide. EverBank provides banking, investing and
lending products nationwide directly to consumers and through a variety
of businesses. EverBank has a 4-star rating from BauerFinancial. Banks
rated 4 stars or more are considered "safe, financially sound and
operating well above their regulatory capital requirements." In
addition, EverBank has received numerous awards including Forbes
and Online Banking Report's "Best of the Web," Kiplinger's
Personal Finance magazine's "Best Checking Account" as well as other
servicing, banking, and technology honors.
About Jacksonville Jaguars
The Jacksonville Jaguars joined the National Football League on Nov. 30,
1993. They began play in 1995 and became the most successful expansion
franchise in NFL history by earning playoff berths in four of their
first five seasons. The Jaguars rank 10th during their 15
seasons among the 32 NFL teams with a regular season record of 125-115.
About EverBank Field
Located on the shores of the St. Johns River in Jacksonville, EverBank
Field is the 67,246-seat home stadium of the National Football League's
Jacksonville Jaguars. In 2005, the stadium served as the host site of
Super Bowl XXXIX.

Jacksonville Jaguars
Dan Edwards, 904-633-6202 office
or
For
EverBank
Kevin O'Keefe, 646-325-7739
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