Published: September 01, 2010
Nissan North America Sales Drop 27 Percent in August; Total 2010 Sales Up 14.2 Percent
FRANKLIN, Tenn., Sept. 1 /PRNewswire-FirstCall/ -- Nissan North America, Inc. (NNA) today reported August U.S. sales of 76,827 units versus 105,312 units a year earlier, a decrease of 27 percent compared with the "Cash for Clunkers" fuelled sales in August 2009. Nissan Division sales were down 30.9 percent for the month, while sales of Infiniti vehicles rose 21.9 over a year before. For all of 2010, NNA sales are up 14.2 percent.
NISSAN HIGHLIGHTS
-- Nissan vehicles posted sales of 67,399 units in August compared with
97,580 units sold in August the previous year, a decrease of 30.9
percent.
-- For 2010, Nissan division sales are up 13 percent at 533,004 units.
-- Overall sales of Nissan's trucks, SUVs and crossovers grew 4.9 percent,
led by Armada (up 144.8 percent), Titan (up 39.6 percent) and Xterra (up
30.3 percent).
-- Sales of the Rogue crossover totaled 10,133, marking its third-ever
monthly total over 10,000 units (Others were August 2009, July 2010).
-- Murano crossover sales rose 13.7 percent over the prior year to 5,153
units.
"When you look beyond year-to-year comparisons, there was strength in Nissan's sales, particularly in the body-on-frame and crossover segments," said Al Castignetti, vice president and general manager, Nissan Division. "Consumers continue to look to Nissan for our full lineup of quality cars, crossovers and trucks."
INFINITI HIGHLIGHTS
-- Infiniti sales for August were 9,428 units, up 21.9 percent from the
7,732 units sold in the same month a year earlier. Infiniti sales are up
24.8 percent in 2010.
-- The all-new, second-generation QX56 luxury SUV set an August record,
with 1,249 units sold, a 105.4 percent increase over the prior year.
-- Sales of the 2011 Infiniti M luxury sedan rose 102.4 percent to 1,251
units.
-- The G sedan saw sales of 3,926 units, up 17.5 percent over the prior
year, just before the launch of the new G25 entry luxury sedan.
"Led by both the strength of our product lineup and successful marketing initiatives like our presence on the Emmys, Infiniti continued to build awareness and sales momentum in August," said Ben Poore, vice president, Infiniti Business Unit. "With the new G25 entry luxury sedan joining the all-new, red-hot Infiniti M, QX and the rest of the freshened G Line, we expect to continue our gains in the competitive luxury market."
NOTE: To ensure consistency in global sales reporting, Nissan North America calculates monthly variances on a straight-percentage basis, unadjusted for the number of selling days. August 2010 had 25 selling days, while August 2009 had 26.
In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program 2010, whose key priorities are reducing CO2 emissions, cutting other emissions and increasing recycling. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.nissanusa.com and www.infinitiusa.com.
NISSAN DIVISION
---------------
August August Monthly CYTD CYTD CYTD
------ ------ ------- ---- ---- ----
2010 2009 % chg 2010 2009 % chg
---- ---- ----- ---- ---- -----
Nissan Division Total 67,399 97,580 -30.9 533,004 471,627 13.0
--------------------- ------ ------ ----- ------- ------- ----
Versa 7,453 18,580 -59.9 69,715 58,979 18.2
----- ----- ------ ----- ------ ------ ----
Sentra 8,206 16,396 -50.0 63,664 60,140 5.9
------ ----- ------ ----- ------ ------ ---
Cube 952 5,347 -82.2 17,998 12,522 43.7
---- --- ----- ----- ------ ------ ----
Altima 18,491 26,833 -31.1 148,881 142,513 4.5
------ ------ ----- ------- ------- ---
Maxima 5,226 4,552 14.8 43,090 32,442 32.8
------ ----- ----- ---- ------ ------ ----
350/370Z 823 837 -1.7 7,327 9,854 -25.6
-------- --- --- ---- ----- ----- -----
GT-R 90 100 -10.0 680 1,095 -37.9
---- --- --- ----- --- ----- -----
Total Car 41,241 72,645 -43.2 351,355 317,545 10.6
--------- ------ ------ ----- ------- ------- ----
Frontier 3,738 3,875 -3.5 26,134 18,961 37.8
-------- ----- ----- ---- ------ ------ ----
Titan 2,141 1,534 39.6 15,400 11,805 30.5
----- ----- ----- ---- ------ ------ ----
Xterra 1,736 1,332 30.3 13,922 9,913 40.4
------ ----- ----- ---- ------ ----- ----
Pathfinder 1,615 1,358 18.9 13,838 11,318 22.3
---------- ----- ----- ---- ------ ------ ----
Armada 1,638 669 144.8 12,442 5,389 130.9
------ ----- --- ----- ------ ----- -----
Rogue 10,133 10,476 -3.3 63,446 54,523 16.4
----- ------ ------ ---- ------ ------ ----
Murano 5,153 4,534 13.7 36,294 35,003 3.7
------ ----- ----- ---- ------ ------ ---
Quest 4 1,157 -99.7 173 7,170 -97.6
----- --- ----- ----- --- ----- -----
Total Truck 26,158 24,935 4.9 181,649 154,082 17.9
----------- ------ ------ --- ------- ------- ----
North American
produced 50,248 76,286 -34.1 407,259 358,630 13.6
-------------- ------ ------ ----- ------- ------- ----
Car 39,376 66,361 -40.7 325,350 294,074 10.6
--- ------ ------ ----- ------- ------- ----
Truck 10,872 9,925 9.5 81,909 64,556 26.9
----- ------ ----- --- ------ ------ ----
Import 17,151 15,947 7.6 125,745 100,475 25.2
------ ------ ------ --- ------- ------- ----
Car 1,865 937 99.0 26,005 10,949 137.5
--- ----- --- ---- ------ ------ -----
Truck 15,286 15,010 1.8 99,740 89,526 11.4
----- ------ ------ --- ------ ------ ----
INFINITI DIVISION
-----------------
August August Monthly CYTD CYTD CYTD
------ ------ ------- ---- ---- ----
2010 2009 % chg 2010 2009 % chg
---- ---- ----- ---- ---- -----
Infiniti Division
Total 9,428 7,732 21.9 66,492 53,276 24.8
----------------- ----- ----- ---- ------ ----
G Sedan 3,926 3,341 17.5 27,434 21,435 28.0
------- ----- ----- ---- ------ ------ ----
G Coupe 1,500 1,562 -4.0 11,249 9,283 21.2
------- ----- ----- ---- ------ ----- ----
M 1,251 618 102.4 9,130 6,294 45.1
--- ----- --- ----- ----- ----- ----
QX56 1,249 608 105.4 7,003 3,480 101.2
---- ----- --- ----- ----- ----- -----
EX 718 665 8.0 5,106 5,296 -3.6
--- --- --- --- ----- ----- ----
FX 784 938 -16.4 6,570 7,488 -12.3
--- --- --- ----- ----- ----- -----
Total Car 6,677 5,521 20.9 47,813 37,012 29.2
--------- ----- ----- ---- ------ ------ ----
Total Truck 2,751 2,211 24.4 18,679 16,264 14.8
----------- ----- ----- ---- ------ ------ ----
NISSAN & INFINITI
-----------------
August August Monthly CYTD CYTD CYTD
------ ------ ------- ---- ---- ----
2010 2009 % chg 2010 2009 % chg
---- ---- ----- ---- ---- -----
TOTAL VEHICLE 76,827 105,312 -27.0 599,496 524,903 14.2
------------- ------ ------- ----- ------- ------- ----
Total Car 47,918 78,166 -38.7 399,168 354,557 12.6
--------- ------ ------ ----- ------- ------- ----
Total Truck 28,909 27,146 6.5 200,328 170,346 17.6
----------- ------ ------ --- ------- ------- ----
Selling days 25 26 203 204
------------ --- --- --- ---
* All numbers include
Hawaii
SOURCE Nissan North America, Inc.
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