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RE/MAX CEO Challenges CEOs: "What Will You Promise?" in the Fight against Breast Cancer

Kelly, an 11-year breast cancer survivor and long-time Komen for the Cure partner, is leading the Passionately Pink Virtual Book Club and Corporate Challenge program to coincide with the launch of "Promise Me," by Nancy G. Brinker, founder and CEO of Susan G. Komen for the Cure. "Promise Me" details the 30-year history of the breast cancer movement since Nancy Brinker promised her dying sister, Susan G. Komen, that she would do everything in her power to end the disease that claimed Suzy's life.

"It was one thing to battle breast cancer myself, but as I watch my sister Maureen bravely endure the chemotherapy and other treatments, there are times I'm overwhelmed by a feeling of helplessness," Kelly said. "Nancy Brinker turned that feeling into her life's work, and I'm comforted in my own situation knowing that Komen for the Cure is pushing to advance breast cancer research and reaching out in personal ways that address the emotional toll the disease can take."

Kelly's Corporate Challenge asks CEOs to launch Virtual Book Clubs at their companies by making a donation to Komen and buying and reading "Promise Me." Those with the highest donations by Dec. 31 will win the Corporate Challenge and an appearance by Brinker to their corporate campus in 2011. The Corporate Challenge and virtual book club will operate through Komen's Passionately Pink program. Companies can sign up at passionatelypink.org.

"Margaret Kelly and the RE/MAX family have been extraordinary friends and allies in this mission to end a disease that will kill nearly 500,000 women this year alone," Brinker said. "As much progress as we've made, a woman still dies of breast cancer every 69 seconds. Business leaders like Margaret truly understand how their support and involvement can help us change that awful statistic forever."

"Promise Me" by Nancy G. Brinker will be published Sept. 14, 2010 by Crown Archetype. Companies or individuals who order by Sept. 13 can receive a free, signed copy of the book to send to a relative or friend. They can also designate that the free, signed copy be sent to Komen to distribute to cancer organizations and women newly diagnosed with breast cancer.

A "Get Started" guide with ideas to promote the Challenge and the full terms and conditions are available at passionatelypink.org.

About Susan G. Komen for the Cure

Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the world's largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure, we have invested more than $1.5 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit www.komen.org or call 1-877 GO KOMEN.

Susan G. Komen for the Cure®
Rebecca Gibson, 972-855-4319
rgibson@komen.org
or
Andrea Rader, 972-855-4320
arader@komen.org