Published: September 01, 2010
Sun-Times Media Launches ToDrive.com, the Chicago Region's Most Comprehensive New and Used Auto Marketplace
CHICAGO - (BUSINESS WIRE) - Sun-Times Media announced today it has partnered with Online Automotive
Solutions to launch ToDrive.com, an exciting automobile marketplace that
is the Chicago region's first and most comprehensive hyperlocal
automotive site that will give consumers a premium automobile search
experience.
ToDrive.com brings together the top automobile deals across the Chicago
metropolitan area, including northwest Indiana, and Sun-Times Media's
readers, the largest auto-buying customer base in the Chicago region.
What's more, ToDrive.com provides enhanced listing and search
capabilities to help customers find the perfect vehicle, including by
price, monthly payment, make and model, mileage per gallon, as well as
by new arrivals emailed directly to them based on their preferences.
For advertisers, Sun-Times Media and ToDrive.com can offer attractive,
competitively priced online multimedia solutions that can get their
vehicles in front of their desired customers better than any other
automotive site available. ToDrive.com will complement Sun-Times Media's
very successful and popular SearchChicagoAutos print sections that
appear in Sun-Times Media newspapers across the region.
"There is nothing like ToDrive.com in the Chicago marketplace that is
specific to Chicago dealers and Chicago auto buyers. Our customers want
access to local automobiles and local dealers, and with ToDrive.com we
give them the best of everything that is available," said Rick Surkamer,
President and Chief Operating Officer of Sun-Times Media. "With
ToDrive.com, our dealers can showcase their vehicles on a very unique
channel that will drive results for them."
"Online Automotive Solutions is pleased to partner with Sun-Times Media,
given its extensive reach to potential car buyers across the Chicago
region," said Jeff Urgo, President and Chief Executive Officer of Online
Automotive Solutions. "ToDrive.com is the premier online site for new
and used car dealers in the Chicago region that offers features not
found on our competitors' sites, nor do their sites reach the broad,
desired customer based that Sun-Times Media provides."
For dealers, ToDrive.com can dramatically increase the visibility of
their inventories online and reach the consumers they want to buy their
cars.
"Sun-Times Media and ToDrive.com can give Chicago's top-performing
dealers the innovative multimedia solutions they need to get the maximum
online exposure for their inventories and their brands along with the
most for their advertising dollars," said Barbara Swanson, Senior Vice
President of Advertising and Marketing for Sun-Times Media. "According
to our research, more than half a million Chicago adults who are
'somewhat to very likely to purchase a new/used car in the next six
months' visit one or more of Sun-Times Media's more than 60 Web sites,
an attractive proposition to Chicago area dealers. We know we can exceed
dealers' expectations with ToDrive.com and its multiple, hyperlocal
options that can help every dealer in the Chicago region reach
customers, influence buying and grow sales."
Dealers interested in contacting Sun-Times Media about opportunities
with ToDrive.com and Sun-Times Media can contact Mike Nathan (312)
321-2975, Terry Boyle (708) 802-8031 or George Molnar at (630) 978-8194
at for more information and a consultation.
About Sun-Times Media
Sun-Times
Media (www.suntimesmediaholdings.com)
is dedicated to being the premier source of local news and information
for the greater Chicago area and in partnership with Yahoo! reaches a
print and online monthly audience of more than 86 percent of the Chicago
DMA. Its media properties serve more than 300 communities across the
region and include the Chicago Sun-Times and Suntimes.com;
seven suburban daily newspapers, including the Beacon-News
(Aurora), Courier-News
(Elgin), Herald-News
(Joliet), Lake
County News-Sun, Naperville
Sun, Post-Tribune
(Merrillville, Ind.) and the SouthtownStar;
39 weekly newspapers published by the Pioneer
Press and 11 weekly Sun newspapers, as well as Web sites for those
newspapers, SearchChicago.com,
CenterstageChicago.com,
RogerEbert.com
and YourSeason.com.

Sun-Times Media
Tammy Chase, (312) 321-3230
tchase@suntimes.com
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