NEWS

WIRES

OTHER

Selective CEO, Gregory Murphy, and CFO, Dale Thatcher, to Present at the Keefe, Bruyette & Woods 2010 Insurance Conference

                   Selective Insurance Group, Inc., Chairman, President and
    Event:         CEO, Gregory E. Murphy
                   and Executive Vice President, CFO, Dale A. Thatcher to
                   speak at the
                  Keefe, Bruyette & Woods 2010 Insurance Conference

    Date:         September 7 - 8, 2010
                   Selective will present on Wednesday, September 8, 2010 at
                   2:15 p.m. Eastern time


    Internet       Selective's presentation will be broadcast live on the
     Access:       Internet.
                   Investors are invited to listen to the presentation by
                   visiting the
                  Investor Relations page of www.selective.com.

                   Minimum system requirements include RealPlayer software,
                   which can be
                   downloaded at no cost from www.real.com/products/player/
                   index.html, or
                   Microsoft Windows Media Player. For those unable to listen
                   to the live broadcast,
                   a replay will be available for 60 days by accessing the
                   above web address.
                  There is no charge to access the event.


    Information:  For more information about the Selective broadcast,
                   contact Jennifer DiBerardino at 973-948-1364 or
                   jennifer.diberardino@selective.com

Selective Insurance Group, Inc. is a holding company for seven property and casualty insurance companies rated "A+" (Superior) by A.M. Best. Through independent agents, the insurance companies offer primary and alternative market insurance for commercial and personal risks, and flood insurance underwritten by the National Flood Insurance Program. Selective maintains a website at www.selective.com.

SOURCE Selective Insurance Group, Inc.