Published: August 31, 2010
Greg Norman Tees It Up with Macy's
NEW YORK - (BUSINESS WIRE) - Macy's today announced that it would be teaming up with iconic golf
brand Greg Norman Collection. Partnering with Macy's exclusive upscale
menswear brand, Tasso Elba, the company will design a collection for men
featuring performance-based, golf-inspired sportswear. Greg Norman for
Tasso Elba will launch in Macy's stores and on www.macys.com
in January 2011.
"Admired for his golf prowess and entrepreneurial spirit, Greg Norman
embodies success at the highest levels of sport and business, a notion
that reflects the spirit of the Tasso Elba brand," said Tim Adams, chief
private brands officer of Macy's, Inc. "Similar to the game of golf, the
Tasso Elba brand is recognized for its refinement, and the collaborative
efforts between Greg Norman Collection and Tasso Elba successfully fuse
the time-honored athletic sensibilities of golf with the traditional
appeal of the Tasso Elba brand. With sophistication and quality in mind,
Greg Norman for Tasso Elba is sure to appeal to the man with a classic
sense of style."
Greg Norman for Tasso Elba will feature a wide assortment of golf
lifestyle product including shirts, shorts, pants, outerwear, belts,
socks and hats. Available only at Macy's and on www.macys.com,
Greg Norman for Tasso Elba will be available in early 2011 with more
than 625 stores carrying core product and the top 300 stores featuring
the full breadth of the assortment. Retail prices will range from $30 -
$120.
"We are excited for the opportunity to expand the golf lifestyle
offering of the Greg Norman brand," said Michael J. Setola, president
and CEO of Greg Norman Collection. "Greg Norman for Tasso Elba will
embody a much broader sportswear assortment that transcends the
traditional knit golf shirt and includes tailored pieces, trousers,
furnishings and accessories."
The styling of the Greg Norman for Tasso Elba line will reflect the
traditional esthetic and luxurious appeal of the Tasso Elba brand, and
will also feature a selection called "Shark by Greg Norman for Tasso
Elba" that will provide trimmer fits with a younger sensibility in mind.
Greg Norman for Tasso Elba utilizes "Play Dry" performance
features - a wicking technology that transports moisture away from the
skin, keeping wearers cool and dry. Another distinctive element of the
line is the shark logo that will be present throughout the collection.
Inspired by "The Shark" nickname that has become synonymous with Norman,
the emblem is a fitting depiction of the spirit of the Greg Norman for
Tasso Elba man - sleek, powerful, and engineered for success.
"The collaboration between Greg Norman Collection and Tasso Elba is
something I'm very proud of," said Greg Norman. "I've always wanted to
expand on the collection's lifestyle heritage and our partnership with
Macy's gives us a platform to reach consumers beyond golf."
Known as "The Shark," Norman has 91 career victories to his name,
including two wins at the British Open and a win at the Players
Championship. In 2001, Norman was inducted into the World Golf Hall of
Fame, and he will captain the International President's Cup Team for a
second time in 2011. Perhaps more impressive, Norman's accomplishments
are not limited to the game of golf. As Chairman and CEO of Great White
Shark Enterprises, he presides over a highly successful multinational
corporation that comprises a wide range of businesses, from golf course
design to wine making, restaurants and real estate.
About Macy's
Macy's, the largest retail brand of Macy's, Inc. (NYSE:M), delivers
fashion and affordable luxury to customers at more than 800 locations in
45 states, the District of Columbia, Puerto Rico and Guam. Macy's stores
and macys.com offer distinctive assortments including the most desired
family of exclusive and fashion brands for him, her and home. Macy's is
known for such epic events as Macy's 4th of July Fireworks and the
Macy's Thanksgiving Day Parade, as well as spectacular fashion shows,
culinary events, flower shows and celebrity appearances. Building on a
150-year tradition, Macy's helps strengthen communities by supporting
local and national charities that make a difference in the lives of our
customers.
For Macy's media materials, images and contacts, please visit our online
pressroom at www.macys.com/pressroom.
***Play Dry is a registered trademark of Reebok International Ltd. and
is used under license by Reebok. Greg Norman and the four-color shark
logo are registered trademarks of Great White Shark Enterprises.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6413635&lang=en

Macy's, Inc.
Alison Kmiotek, 646-429-7449
alison.kmiotek@macys.com
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