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Fruit2O Small Changes>Lifelong Results Campaign Generates More than 12,500 Small Change Pledges to Raise Diabetes Awareness

In May, Fruit₂O kicked off the Small Changes> Lifelong Results program with a 10-week, 10-city tour. During the course of the four-month campaign, Fruit₂O collected more than 12,500 pledges. For every pledge collected at local events and through the Fruit₂O Facebook page, the Fruit₂O brand donated $1 to a local, participating American Diabetes Association market, up to $5,000.

"Fruit₂O was a terrific partner for us; this program assisted our organization in spreading awareness of this growing epidemic and raise $20,000 for critical diabetes research, education and public outreach," said Beth Wilson, area executive director of the Cincinnati American Diabetes Association.

Joining the Fruit₂O mobile team and American Diabetes Association volunteers at various spots across the country was Rebecca Scritchfield, MA, RD, ACSM, a health fitness specialist based in Washington, DC. Rebecca was onsite to consult with adults about making small lifestyle changes that can have a positive impact on their health.

Inspiring pledges made throughout the Fruit₂O Small Changes>Lifelong Results campaign included:

• I pledge to drink 50+ ounces of water a day
• I pledge to take the stairs instead of elevators
• I pledge to replace drinking soda with drinking Fruit₂O water
• I pledge to get my cholesterol under 200 and keep it there
• I pledge to eat more fruits and veggies

David Silver, Fruit₂O water Brand Manager stated, "it was great to see people from across the country pledge to improve their health through small changes such as drinking water. Many people need a little more excitement from their beverages, and Fruit₂O provides a great tasting, zero calorie, zero sugar alternative."

Fruit₂O products are available in most U.S. markets. Single bottles, six-packs, 6-packs and 24-packs are available at grocery and club stores. For a list of retailers, visit www.Fruit2O.com. Retailers interested in learning more about the entire Fruit₂O line of products can call 1-866-260-0398.

About Fruit₂O water

Fruit₂O water was the first fruit-flavored water to hit the shelves in March of 1999, pioneering the impressive growth of the flavored water category. Since then, the Fruit₂O brand has been committed to providing consumers with the benefits of fruit nutrients combined with the refreshment of water to help them live a healthy, happy lifestyle. Every Fruit₂O product still contains zero calories, zero sugar and zero to few carbohydrates per serving, just like the original Fruit2O flavored water. The Fruit₂O brand is owned by the Sunny Delight Beverages Company, based in Cincinnati, Ohio.

Tracy Straub
Dig Communications
tstraub@digcommunications.com
312-577-1775
or
Krissy Zotaley
Dig Communications
kzotaley@digcommunications.com
312-577-1764