Strategic Management & Opportunity Corp VSP Scripts for Client Success
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SMPP Develops Yellow Pages Headings Copy for Inspiration on the 'Spot'
CLINTON, Wash., Aug. 27, 2010 (GLOBE NEWSWIRE) -- Strategic Management & Opportunity Corporation announces today that it has signed a copywriter to create sample scripts for each heading in the yellow pages for its dynamic VSP product suite platform.
SMPP CEO Julienne Audette comments, "This is a big step as we enter a new era of local listings in which companies will have the opportunity to have a listing truly representative of their business model, its offerings and overall corporate 'personality', branding and local reviews, all-in-one. We have created a video product line that is streamlined, allowing us to get the videos on the web within days of having all of the assets we need to create the video."
One of those assets is the dynamic Voiceover feature, transforming each listing into its own virtual marketing 'spot'. "We know that no one is better at describing their business than the business owner themselves but we also recognize that not everyone is a writer. For that reason, we are including sample scripts for the videos we produce, for each heading in the yellow pages."
The VSP scripts will show people how many words they can use for each video and the kind of information they should include. On average, according to industry standards, a 15-second spot is going to run about 35 or 40 words, whereas a 60-second spot will run between 160 to 175 words.
"We want people to be creative in talking about their businesses but we also want to help them get the most out of their timeframe," states Audette. "The scripts allow the customer to be comfortable in expressing the attributes of their business with confidence that efficiency and eloquence will not be sacrificed."
SMPP execs are confident that this feature is one that will be attractive to the majority of its customers. "Radio, television, etc. all have writers that come with your spots; why shouldn't your local listing?" adds Audette. "We feel that taking a business owner's own words and combining them with professional voice talent will make for a message that is both personal and powerful."
The Kelsey Group expects video ad products to command 11.6% of the online advertising budgets of small and medium-sized businesses (SMBs) by 2012.
The popularity of online video has trickled down to the local level in the form of SMB video advertising that accompanies local listings and business profiles, according to The Kelsey Group. It said considerable opportunity exists in two growing market segments: video production companies targeting SMBs and Yellow Pages publishers adding video to their local sales bundles.
According to the report, the general appeal of video and its simplicity are leading to relatively high close rates from deployed sales representatives. This includes new advertisers that are not traditionally sold on Yellow Pages advertising.
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