Published: August 26, 2010

Research and Markets: Functional Drinks in Germany - Forecasts to 2014 - Consumer Price-Sensitivity in the Wake of the Recession

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DUBLIN - (BUSINESS WIRE) - Research and Markets (http://www.researchandmarkets.com/research/e0ceb4/functional_drinks) has announced the addition of the "Functional Drinks in Germany" report to their offering.

Energy drinks received a lot of bad press in 2009; in particular, Red Bull Deutschland GmbH was prohibited from selling its newly introduced Red Bull Cola in five German states after it was discovered it contained traces of cocaine. After further tests and a verdict that the traces were too minimal to cause any harm to consumers, this ban was lifted after three months in late August 2009.

The Functional Drinks in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Elixirs, Energy Drinks, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Soft Drinks industry;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the markets major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Key Topics Covered:

Executive Summary
The Recession Slows Soft Drinks Consumption
On-trade Sales Are Particularly Hard Hit
Private Label Reduces Prices Further in 2009
Specialist Drinks Retailers Feel the Pressure
The Soft Drinks Market Is Expected To Saturate
Key Trends and Developments
Consumer Price-sensitivity in the Wake of the Recession
The Soft Drinks Market Is Being Revolutionised by Exotic Flavours
German Consumers Are Becoming More Health-conscious
Convenience Trend Drives Innovative Packaging Ideas
Falling Population Restricts the Growth Potential of the Market
Market Data

List of Tables:

Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2004-2009
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2004-2009
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2004-2009
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2004-2009
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2009
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2009
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2009
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2004-2009
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2004-2009
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2004-2009
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2004-2009
Table 13 Company Shares of Soft Drinks (RTD) by Total Volume 2005-2009
Table 14 Brand Shares of Soft Drinks (RTD) by Total Volume 2006-2009
Table 15 Company Shares of On-trade Soft Drinks (RTD) by Volume 2005-2009
Table 16 Brand Shares of On-trade Soft Drinks (RTD) by Volume 2006-2009
Table 17 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2009
Table 18 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2006-2009
Table 19 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2009
Table 20 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2006-2009
Table 21 Company Shares of Off-trade Soft Drinks by Value 2005-2009
Table 22 Brand Shares of Off-trade Soft Drinks by Value 2006-2009
Table 23 Penetration of Private Label (as sold) by Sector by Volume 2004-2009
Table 24 Penetration of Private Label by Sector by Value 2004-2009
Table 25 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2009
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
Table 30 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009-2014