Published: August 26, 2010
American Express Provides Unparalleled Access and Experiences for Cardmembers During Mercedes-Benz Fashion Week
NEW YORK - (BUSINESS WIRE) - American Express announced today its full lineup of enhanced fashion
experiences and exclusive Cardmember offerings during Mercedes-Benz
Fashion Week. From teaming up with Architectural Digest and
renowned interior designer Bill Sofield to design the much-buzzed about
Skybox space, to partnering with one of the industry's most successful
designers, Tory Burch, for an exclusive Cardmember-only event, American
Express is once again providing unparalleled access into the industry
for its fashion savvy Cardmembers. Starting today, Cardmembers can
purchase packages to experience Mercedes-Benz Fashion Week unlike ever
before at americanexpress.com/entertainment.
"This season, American Express is proud to offer our Cardmembers a wide
range of fashion focused events that will bring them closer than ever
before to the designers they love," said Jessica Igoe, Director of
Global Sponsorship Marketing, American Express. "We've already seen a
very real demonstration of our Cardmembers' passion for fashion with the
extremely fast sell out of early access tickets to Fashion's Night Out:
The Show"
Exclusive Tory Burch Presentation Event
On Wednesday, September 15 at 9:30PM, American Express Cardmembers will
experience an exclusive viewing of the Tory Burch Spring 2011
collection. The fashionable evening will feature models styled in spring
looks, initially presented earlier that day at Mercedes-Benz Fashion
Week. Cardmembers will have the opportunity to hear from Tory and learn
about the inspiration behind the upcoming collection. Cardmembers can
purchase tickets to the event, featuring live music by renowned DJ
Cassidy, starting today at americanexpress.com/entertainment.
100 percent of the proceeds will go towards the Tory Burch Foundation,
which Tory launched in 2009 to provide economic opportunities to women
and their families in the US. In partnership with ACCION USA, the
foundation empowers women to start, sustain and grow their own
businesses through microfinance.
Social Media Access to the Pulse of Fashion
American Express continues to support its Cardmembers' passion for
fashion and share that enthusiasm via social media through its newly
designed physical and virtual spaces. This season's lobby space will
allow Cardmembers and show attendees alike to interact via Twitter
through the specially enhanced multimedia wall. Connect with @americanexpress
and check out the American Express Twitter Wall, which will display
tweets in real time from those using the #AMEXMBFW tag from top
industry voices, Skybox experts and Independent Fashion Bloggers, giving
fashion goers instant insight and access to the many happenings during
Mercedes-Benz Fashion Week. In addition, select designers will provide
even deeper access by showcasing exclusive inspiration images and
messages that helped formulate their collection hitting the runways this
season.
Also this season, American Express has partnered with Twitter to create
the first-ever Twitter Event Hub, providing fashionistas everywhere the
opportunity to interact directly with top designers and industry
insiders, while also getting access to the best runway moments of the
week as they happen.
Skybox Soars with Style from Bill Sofield
Perched high about The Theater and The Stage, the American Express
Skybox will hit stylish new heights this season with a rich and layered
new look created by one of the world's leading designers. American
Express, in partnership with Architectural Digest, has
commissioned renowned interior designer Bill Sofield to customize this
year's exclusive hideaway, infusing a sense of subdued opulence that
complements the move to Lincoln Center.
"I'm thrilled to work with American Express and Architectural Digest
to design this highly sought after Skybox space," said Bill Sofield. "I
wanted to create a lavish atmosphere that brings together the energy and
action of the front row, and reflects the chic sophistication that
Mercedes-Benz Fashion Week entails, particularly with its new home at
Lincoln Center."
Hosted by style icon Kate Nobelius, the American Express Skybox
will once again provide Cardmembers with an unparalleled vantage point
of the runways, connect them with the industry's biggest names and allow
them to mingle with the who's who of the world of fashion and style.
These coveted premium access packages for Platinum Card and Gold Card
members are available now at americanexpress.com/entertainment.
Independent Fashion Bloggers (IFB)
American Express will once again partner with Independent Fashion
Blogger community, as part of its enhanced social media offering. In
partnership with the IFB, American Express will host the second annual
"Evolving Influence" blogger conference taking place on Thursday,
September 9 at the Hudson Hotel in New York City. The full day event,
co-moderated by IFB founder Jennine Tamm Jacob, will feature a panel of
industry heavyweights including Style Bubble, Cupcakes & Cashmere, The
Cut, Bryan Boy, Bloglovin' and more*. In addition, American Express will
host tweet-ups, twitterviews and various other social media activities
throughout the week to help further connect Cardmembers everywhere with
the excitement and energy of Mercedes-Benz Fashion Week at Lincoln
Center.
Fashion's Night Out
Cardmembers can take advantage of an exclusive American Express offer
during the second-ever Fashion's Night Out. Register your eligible
American Express Card at americanexpress.com/entertainment
to receive a $100 statement credit when you spend $500 at a
participating retailer, anytime from September 2, 2010, and continuing
through Fashion's Night Out on September 10, 2010. Participating New
York City retailers include Tory Burch, DVF, Intermix, Theory, Helmut
Lang, and Domenico Vacca.
Council of Fashion Designers of America (CFDA)
American Express proudly continues its support of emerging designers in
the industry with a $250,000 donation to the CFDA/Vogue Fashion Fund
(CVFF), a program of the Council of Fashion Designers of America (CFDA).
Proceeds from the sale of Skybox packages will go towards the American
Express donation.
To learn more about American Express' special access to the world of
fashion and other exciting entertainment offers, follow @AmericanExpress
on Twitter, become a fan of American Express on Facebook and visit americanexpress.com/entertainment.
*List subject to change
About American Express
American Express is a global services company, providing customers with
access to products, insights and experiences that enrich lives and build
business success. Learn more at americanexpress.com
and connect with us on facebook.com/americanexpress,
twitter.com/americanexpress
and youtube.com/americanexpress.
About IMG Fashion
IMG Fashion is dedicated to facilitating a gateway to the fashion world
- from creation to consumer. We offer solutions that seamlessly connect
and associate fashion's key constituents and corporate brands using
IMG's global resources, influence and expertise.
Within the fashion industry IMG represents the world's top models,
leading designers and the most influential photographers, art directors
and stylists. The division produces the leading fashion events around
the globe and represents many of the industry's top organizations and
federations as well as works with various local and national
governments, creating regional and international fashion platforms.
For more information on IMG and its business visit www.imgworld.com.
About CFDA/VOGUE Fashion Fund
The CFDA/VOGUE Fashion Fund (CVFF) is an endowment that was established
to help emerging American design talent find continued success in the
business of fashion. In addition to business grants of $200,000 to the
winner and $50,000 each to the two runners-up, the award includes
mentorship from a panel of industry professionals whose expertise is
tailored to the designers' needs and future goals. Since its inception
in 2003, the program has granted nearly $1.3 million to twelve different
design companies. www.cfda.com
About Tory Burch
Tory Burch is an attainable luxury lifestyle brand defined by classic
American sportswear with an eclectic sensibility. It embodies the
personal style and spirit of its Chairman Tory Burch. Recognizing a void
in the market for a designer aesthetic at an accessible price point,
Tory wanted to create stylish yet wearable clothing and accessories for
women of all ages. Launched in February 2004, Tory Burch is carried at
37 freestanding Tory Burch stores across the US and Asia, www.ToryBurch.com
and over 500 select department and specialty stores worldwide.
About Architectural Digest
Architectural Digest, published by Conde Nast, is the authority
in design and architecture and reaches more than 5 million affluent
readers each month. The magazine offers firsthand and exclusive access
to extraordinary people, places and things across the design continuum.
About Fashion's Night Out
Fashion's Night Out (FNO) is an unprecedented global initiative created
to celebrate fashion, restore consumer confidence, and boost the
industry's economy. In the United States, the program is a collaboration
between American Vogue, the Council of Fashion Designers of America, NYC
& Company, and the City of New York. On September 10, 2010, Fashion's
Night Out will return to New York City to put the fun back in shopping,
with designer appearances, live windows, celebrity guests, and other
special events. Fashion's Night Out will be the subject of a one-hour
special on CBS on September 15, 2010. For more information,
visitwww.fashionsnightout.com, powered by QVC, or join us on Facebook
and Twitter (www.twitter.com/fnonyc).
PMK-BNC
Greg Maliczyszyn
212-373-6143
greg.maliczyszyn@pmkbnc.com
or
American
Express
Sarah Meron
212-640-5503
sarah.b.meron@aexp.com
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