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Dry Idea Announces New York Fashion Week Sweepstakes

"Our customers are confident, active young women and we want to make sure they always look and feel their best. What's a better way to celebrate looking great than at Fashion Week?" said David O'Mara, Brand Manager for Dry Idea. "We provide young women the confidence and comfort needed to allow them to perform at their best in the high-stress situations they face on a daily basis. They deserve a little break to play as hard as they work, and we're excited to give two lucky women this opportunity to be on the forefront of fashion."

Participants can submit for the sweepstakes online or find more information on the Dry Idea Facebook Page. Entries can be submitted now through October 30, 2010. The winner will be selected randomly and announced on November 8, 2010.

About the Brand

Dry Idea has been a high performance antiperspirant brand since the launch of its roll-on form in 1978 and is depended on by millions of women worldwide. In the 1980s, Dry Idea was known for its famous commercials starring various celebrities giving advice including the tag line "Never let them see you sweat."

About the Company

Henkel operates worldwide with leading brands and technologies in three business areas: Laundry & Home Care, Cosmetics/Toiletries and Adhesive Technologies. Founded in 1876, Henkel holds globally leading market positions both in the consumer and industrial businesses with well-known brands such as Persil, Schwarzkopf and Loctite. Henkel employs about 50,000 people and reported sales of $18.86 billion and adjusted operating profit of $1.84 billion in fiscal 2009. Henkel's preferred shares are listed in the German stock index DAX and the company ranks among the Fortune Global 500.

Visit www.henkelna.com for more information.

Defero
Aly Saxe, 602-690-0618
aly@ubiquitypublicrelations.com