Published: August 25, 2010
Majority of American Women Have Trouble Finding Tasty, Interesting Snack Options While Dieting
MINNEAPOLIS - (BUSINESS WIRE) - Men and women across America have declared flavorless, boring snacks are
a contributor to the downfall of their dieting success. According to a
recent survey conducted by Opinion Research Corporation (Infogroup) on
behalf of Yoplait
Fiber
One yogurt¹,
more than half of female participants have been on a diet at some point
in their lives. These participants claim their dieting efforts are
derailed by a lack of tasty snacks, describing the typical diet foods as
"flavorless." Luckily, help is on the way for dieters who are bored with
tasteless snacking
options.
According to the survey, men and women alike agree that the most
important factors when choosing a low-calorie snack are taste and
flavor. Consumers now have the perfect solution, and they are taking
back taste this fall with Fiber One yogurt. Each creamy cup contains 50
calories, 5 grams of fiber
and 0 grams of fat - all with the delicious taste consumers expect from
Yoplait. Available in Strawberry, Vanilla, Peach and Key Lime Pie, Fiber
One yogurt makes snack time a zero guilt treat for dieters' taste buds
and waistlines!
Lisa
Lillien, best-selling author of Hungry
Girl 1-2-3 agrees, "Boring snacks are a surefire way to sabotage
any eating plan - but it's not always easy to find low-calorie snacks
that actually taste good and satisfy your cravings. Available in four
delicious flavors and with 5 grams of fiber in each cup, Yoplait Fiber
One yogurt is one of the most delicious calorie bargains around."
Fiber One 50-calorie yogurt features a 'Hungry Girl Seal of Approval,'
the first nationally distributed yogurt to receive this endorsement.
Hungry Girl is an expert on lower calorie snack options and recommends
guilt-free foods on her Website and in her daily newsletter.
"Yoplait Fiber One yogurt is a great choice for consumers trying to
maintain their diets without sacrificing taste," said Joselynne Little,
associate marketing manager for Fiber One yogurt. "The zero guilt option
delivers on flavor, and with 50 calories, 5 grams of fiber and 0 grams
of fat, it's a win-win selection."
Fiber One yogurt is available nationwide in four-packs of 4-oz. cups at
a suggested retail price of $2.79. Visit www.FiberOneYogurt.com
for more information about Fiber One yogurt and other Fiber One
products. Visit www.Hungry-Girl.com
for snacking tips and to sign up for Hungry Girl's daily newsletter.
About General Mills
One of the world's leading food companies, General Mills operates in
more than 100 countries and markets more than 100 consumer brands,
including Cheerios, Häagen-Dazs, Nature Valley, Betty Crocker,
Pillsbury, Green Giant, Old El Paso, Progresso, Yoplait, Cascadian Farm,
Muir Glen, and more. Headquartered in Minneapolis, Minnesota, USA,
General Mills had fiscal 2010 global net sales of US$16 billion,
including the company's $1.2 billion proportionate share of joint
venture net sales.
¹July 22-25, 2010, Opinion Research Corporation conducted a telephone
survey among a national sample of 1,009 adults comprising of 502 men and
507 women 18 years of age and older, and living in private households in
the continental U.S.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6407167&lang=en
Cone
Julie Staadecker, 617-939-8427
jstaadecker@coneinc.com
or
Yoplait
Katie
Mileusnic, 763-764-2795
katie.mileusnic@genmills.com
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