Published: August 24, 2010

Cat Auction Services' Denver Auction to Include TARCO Dispersal

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SHAKOPEE, Minn. - (BUSINESS WIRE) - Cat Auction Services has announced it will hold an unreserved public auction in Denver, Colo., on Thursday, September 30. Coming on the heels of heavy construction and agricultural equipment auctions in Des Moines, Iowa, and Omaha, Neb., Cat Auction Services returns to Colorado for the first time since its successful Grand Junction auction in early 2009. The event will be held at the TARCO, Inc., headquarters at 4781 West 58th Avenue in Arvada, Colo., and will feature a broad assortment of heavy construction equipment from multiple consigners including a complete dispersal for TARCO, Inc. The auction will begin at 9 a.m. local time.

More than 200 pieces of large equipment and a broad selection of smaller items and shop equipment have been consigned to the Denver auction thus far and more items are being added daily. The event is expected to generate interest from across the United States and around the world. Potential buyers are invited to view the entire equipment list and detailed TA-1 level inspection reports online prior to the event by visiting www.catauctions.com. Real-time online bidding will be available on the day of the auction through the company's website. Participants are encouraged to register early.

Cat Auction Services President Rick Albin said, "In this business you need to take the time to get to know the people behind the consignments. One of our strengths is that we establish close relationships with business owners and help them manage their equipment inventories. Because we're made up of a group of Caterpillar dealer partners, we know the business inside and out. I encourage anyone who has an interest in quality equipment to come out and see what we have to offer."

Gary Trettel, chief finanacial officer and general manager, noted that the Denver auction will include a wide range of loaders, compactors, backhoes, motor scrapers, trucks and trailers from a variety of manufacturers like Caterpillar, Volvo, Case and Komatsu.

"We invite the people of the Denver area to stop out and see how we have raised the bar in the auction industry," said Trettel. "The video on our Leaderboard display gives our buyers - both on-site and online - the ability to see each piece of equipment in action. That, combined with our detailed inspection reports, helps them accurately gauge the value of the item and make a confident bidding decision." The Leaderboard is Cat Auction Services' high-impact display screen located at the front of the auction theater, and the feedback the company has received has been extraordinarily positive.

Cat Auction Services entered the heavy equipment auction arena in late 2008 and has been active across the country. Reviews from all corners have been positive, and recent auctions have drawn buyers from 49 states and nearly three dozen countries. The recent auction in Omaha generated over $6 million in sales.

By conducting auctions that provide value to both the buyers and sellers, Cat Auction Services complements and enhances the relationship between Cat dealers and their customers. Cat Auction Services was formed through a unique partnership of Cat dealers with the endorsement of Caterpillar, Inc. The addition of a proprietary auction arm to the portfolio of services available to Cat customers and others in the heavy equipment industry builds upon the company's existing customer loyalty.

More information about the company and consigning equipment to the September auction can be found at www.catauctions.com.

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