Published: August 24, 2010
Mitsubishi Digital Electronics America's Nationwide 3D Experience Tour Brings Largest, Most Immersive Lineup of 3D TVs to Cities Across America
IRVINE, Calif. - (BUSINESS WIRE) - Mitsubishi
Digital Electronics America, Inc. (MDEA) today announced the launch
of its nationwide 3D Experience Tour, which will introduce its
unparalleled lineup of theater-like immersive 3D* DLP
Home Cinema Televisions to U.S. consumers. The tour packs Mitsubishi's
latest and greatest 3D TV technology into Mitsubishi's
Mobile Marketing Showroom, a 995 sq. ft. 18-wheeled home theater
experience that gives viewers across the country the chance to
experience the industry's largest and broadest lineup of 60-inch plus
large-screen 3D-capable TVs available today.
The tour will showcase Mitsubishi's full lineup of very large 3D
DLP Home Cinema TVs, including an 82-inch behemoth which offers more
than three times the viewing area of a 46-inch screen. All 3D DLP Home
Cinema TVs use the same core DLP technology as the vast majority of 3D
movie theaters to deliver a cinema-quality 3D sensory experience at home.
Sharing the stage will be Mitsubishi's flagship
3D LaserVue TV, one of the world's most energy efficient
large screen TVs, bettering EnergyStar by 50 percent.
LaserVue is the only TV that uses advanced laser technology to deliver
true cinema-like color, approximately doubling the spectrum of color
available in any other TV.
Engadget, the acclaimed technology blog, recently called LaserVue, "...the
best looking consumer-level set we've ever laid eyes on." *
For consumers who want fully immersive, cinema-quality 5.1 Dolby
Digital surround sound without the hassle of extra wires and speakers,
Mitsubishi's 3D Experience Tour will include the Unisen
Immersive Sound LED TV series. The Unisen series integrates up to 18
intelligent speakers that use an advanced algorithm to delay and project
perfectly balanced, independent sound waves that bring concert-quality
audio to the viewing experience, without the clutter of separate audio
components.
Mitsubishi will tweet from all locations throughout the tour, including
the cities below. Follow the Mitsubishi Mobile Marketing Showroom on
Twitter to find out when it will visit your area at www.twitter.com/Mitsubishi3D.
August 26-28- Detroit, MI
September 12-13- Norwalk, CT
September 17-26- Northern New Jersey
October 15-17- Boston, MA
October 22-24- San Antonio, TX
October 29-31- Dallas, TX
November 5-7- Albuquerque, NM
November 12-14- Tulsa, OK
November 19-21- Dallas, TX
The 3D Experience Tour will highlight Mitsubishi's fourth generation of
3D-capable TVs and introduce local consumers to demonstrations of fully
immersive entertainment that rivals going to the movie theater, sitting
on the sideline of a game or being a character inside a video game.
Mitsubishi has spearheaded the 3D movement into the home, selling
3D-capable TVs since 2007, being first to demonstrate 3D TV at retail
and also showcasing 3D directly to consumers for over two years.
"3D is moving quickly into broadcast, theatrical and gaming content as
consumers seek to immerse themselves in the games, movies, and sports
programming they love," says Max Wasinger, executive vice president of
sales and marketing, Mitsubishi Digital Electronics America. "The
Mitsubishi 3D Experience Tour brings this experience to towns and cities
across America so that consumers can experience for themselves the eye
popping, jaw dropping difference our cinema-quality DLP technology makes
in 3D entertainment. This year represents the third consecutive year
that we have used our mammoth big-rig Mobile Marketing Showroom to tour
the U.S. and demonstrate 3D TV as it would be experienced in the home.
We're excited to again hit the road and introduce our unparalleled 2010
lineup of large screen, immersive 3D DLP Home Cinema TVs to America."
About Mitsubishi Digital Electronics America, Inc.
Mitsubishi Digital Electronics America, Inc., manufactures and markets a
comprehensive line of premium quality 1080p 3D DLP Home Cinema TVs and
Unisen Immersive Sound LED TVs, along with the world's first
laser TV: LaserVue. Recognized as the world leader and
innovator of large display high-definition televisions, Mitsubishi
Digital Electronics America builds products that lead the industry in
quality, performance and ease-of-use. For additional information about
MDEA, visit www.mitsubishi-tv.com.
*See http://www.engadget.com/2010/06/23/mitsubishis-laservue-hdtv-makes-triumphant-75-inch-return-beco/
LaserVue is a registered trademark of Mitsubishi Digital Electronics
America, Inc. Unisen is a trademark of Mitsubishi Digital Electronics
America, Inc.
DLP is a trademark of Texas Instruments. Dolby and Dolby Digital are
registered trademarks of Dolby Laboratories.
* For support of all 3D formats, Mitsubishi 3D-Ready TVs will require
the use of a 3D source device that outputs the 3D checkerboard format or
a 3D source device coupled with the Mitsubishi 3D Adapter. In all cases
an emitter and matching 3D active shutter glasses or DLP Link active
shutter glasses are required in order to view 3D content.
* The Mitsubishi 3D Adapter may be used to display 3D content only when
connected to a Mitsubishi 3D-ready TV, Mitsubishi 3D TV or Mitsubishi
3D-ready LaserVue TV. A 3D source device coupled with the Mitsubishi 3D
Adapter is required to support display of 3D games, 3D broadcasts from
terrestrial/cable/satellite and 3D Blu-ray disc content.
Gregory
FCA
Mike
Lizun
Senior Vice President
610-642-1435
Mike@GregoryFCA.com
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