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Business Wire Expands Reach to Collegiate Media via new Partnership with MediaMate

MediaMate's proprietary platform provides critical advertising support to college and university media around the country. Business Wire's collegiate-focused press release content will be incorporated into the platform, reaching into campus media newsrooms. As the only press release content provider on MediaMate, Business Wire is able to add direct MediaMate reach to the nearly 100 schools and more than 1 million students it serves.

The MediaMate distribution will be included as an added-value component of Business Wire's College and University circuit, which delivers highly targeted press releases, photos and multimedia content to collegiate journalists, media and online services throughout the United States.

"The Business Wire - MediaMate partnership provides benefits to both our members as they reach a broader audience of campus media as well as to aspiring journalists, who have access to a wide range of new source material to further promote their education and training in reporting and journalism," says Laura Sturaitis, Executive Vice President of Media Services and Product Strategy for Business Wire. "This is an added value to Business Wire Members who want to target college and university students and have their news covered by these media outlets."

MediaMate founder Brad Duquette added, "As the only media management company streamlining advertising for student papers, Business Wire is the ideal fit for both services. Through a single platform, college newspapers are able to have their advertising professionally managed and have access to timely, relevant news for their hard-copy and online editions. It's a win for everyone."

About MediaMate

MediaMate manages all facets of the national and regional advertising process for college media including newspapers, websites and magazines. Colleges hire MediaMate to streamline their advertising departments, allowing the newspaper staff to focus on research, content and local advertising sales. The company handles everything from media kit distribution and insertion orders to tear sheets and collections.

About Business Wire

Business Wire, a Berkshire Hathaway company, is utilized by tens of thousands of member companies and organizations worldwide to functionally enhance and communicate investor relations and public relations content to target audiences. As a recognized disclosure vehicle in the United States, Canada, the UK, France, Germany and other EU markets, Business Wire facilitates the simultaneous flow of market-moving press releases from corporations to financial markets and their audiences, including regulatory authorities, media, investors, financial information systems and consumer news services. Business Wire also handles XBRL tagging, document formatting and regulatory filing into the EDGAR and SEDAR systems.

Communications professionals turn to Business Wire to optimize and issue press releases, photos and multimedia to news organizations, journalists, trade publications, search engines, and individuals, with full-text posting to web sites, online services and databases. A range of distribution options enables members to target by geography, industry, news theme and audience demographics.

Founded in 1961, Business Wire has dual headquarters in San Francisco and New York, with 30 bureaus in cities including Los Angeles, Chicago, Boston, Miami, Paris, Frankfurt, London, Brussels, Tokyo, Toronto and Sydney and reciprocal offices throughout the world. Business Wire's patented NX data platform supports XML, XHTML and XBRL code that enhances news release interactivity, social media sharing and search engine optimization. More information about Business Wire and its services is located on its website at www.BusinessWire.com.

Related Links:

MyMediaMate.com

BusinessWire.com

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6405511&lang=en

MediaMate L.L.C.
Stacie Anekstein, Account Manager,
603-898-7711 x116
sanekstein@mymediamate.com
or
Business Wire
Laura Sturaitis,
Executive Vice President, Media Services & Product Strategy
+1-954-474-8833
laura.sturaitis@businesswire.com