Published: August 23, 2010
Aloft Opens First Hotel in Oklahoma
WHITE PLAINS, N.Y. - (BUSINESS WIRE) - Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT), today announces
the debut of its Aloft brand in Oklahoma with the opening of Aloft
Tulsa. Owned by Anish Hotels Group and managed by LodgeWorks, L.P., this
brand-new destination sensation features 136 spacious, open rooms, a
tech-forward sensibility and a vibrant, social atmosphere.
Aloft Tulsa is ideally located in south Tulsa, home to the city's best
shops, restaurants, entertainment and commerce. The stylish, new hotel
is just a few blocks from the 71st Street shopping and dining
district, Woodland Hills Mall, historic downtown Tulsa, Oral Roberts
University and the concerts and sporting events at BOK Center. Also
nearby are Hard Rock Casino, River Spirit Casino and Tulsa's scenic
RiverWalk. Offering more than 1,000 square feet of state-of-the-art
meeting space, Aloft Tulsa is convenient to the offices of Cox
Communications, Metlife Insurance and Hilti Corporation. Guests will
enjoy fast and free hotel-wide WiFi and complimentary shuttle service
within five miles of the hotel. Aloft Tulsa boasts atmospheric public
spaces where guests can mix and mingle, read the paper, work on laptops,
play a game of pool or grab a drink with friends at the re:mixSM
communal lobby area and w xyzSM bar.
"Aloft Hotels introduces a dynamic mix of urban style and social
interplay to south Tulsa, the city's top destination for dining and
entertainment," said Brian McGuinness, Senior Vice President of
Specialty Select Brands for Starwood. "With its bold design and
forward-thinking technology, Aloft caters to savvy travelers who expect
their lodging to reflect their constantly evolving lifestyle."
"We are delighted to partner with Starwood to introduce Aloft to Tulsa,
an ideal choice for the expansion of this stylish new brand, which now
boasts more than 40 global destinations," said Tony Isaac, President of
LodgeWorks, L.P. "Aloft Tulsa caters to sophisticated travelers as well
as area professionals with its eclectic and electric experience, lively re:mix
sm lounge and w xyz sm bar."
About Aloft Hotels
Created to shake up the staid, traditional select service segment of the
hotel industry, the Aloft brand delivers style at a steal with
urban-influenced, modern, open and vibrant design - and a social guest
experience - all at an affordable price point. In the same way that W
Hotels broke through the clutter of conformity in the upscale hotel
arena a decade ago, Aloft is shaking up the industry for the next
generation of traveler. Aloft hotels are geared toward savvy,
design-conscious consumers who grew up with the democratization of
design. Building on its tech-savvy DNA, the brand recently pioneered the
industry's first "keyless entry" automatic check-in program at Aloft
Lexington in Massachusetts. With 40 hotels open in the 18 months since
Aloft first arrived on the scene and 10 more opening in 2010, Aloft can
be found everywhere from Abu Dhabi and Baltimore to Dallas and Beijing
and everywhere in between. For more information, please visit www.alofthotels.com.
Aloft Hotels, like all brands within Starwood's portfolio, is proud to
offer the Starwood Preferred Guest program, which offers a
breakthrough policy of no blackout dates on Free Night Awards. To learn
more, please visit www.spg.com.
About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel
and leisure companies in the world with 1,000 properties in nearly 100
countries and territories with 145,000 employees at its owned and
managed properties. Starwood Hotels is a fully integrated owner,
operator and franchisor of hotels, resorts and residences with the
following internationally renowned brands: St. Regis, The Luxury
Collection, W®, Westin®, Le Meridien®, Sheraton®, Four Points by
Sheraton, and the recently launched Aloft, and Element SM.
Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the
premier developers and operators of high quality vacation interval
ownership resorts. For more information, please visit www.starwoodhotels.com.
About Anish Hotels Group
Founded in 2008 by Andy Patel, Anish Hotels Group is a hotel management
and development company based in northeastern Oklahoma with hotels in
Tulsa and the surrounding area. AHG owns and operates premium brand
hotel properties that are franchised by Starwood, Marriot, Hilton
Worldwide and LQ Management, LLC. AHG strives in its daily operation to
consistently exceed the expectations of its stakeholders, guests and
employees.
About LodgeWorks
LodgeWorks, L.P., is a privately held hotel development and management
company in the midst of an exciting portfolio expansion. Based in the
American heartland, the LodgeWorks team has a rich history
as hospitality brand innovators with industry-leading guest
satisfaction, sophisticated development acumen and an experienced team
that has successfully collaborated for more than 20 years. Among recent
developments, the company has announced AVIA, a new boutique
hotel collection with sophisticated, locally-inspired designs and an
imaginative service culture crafted to bring authentic moments of
discovery to discerning travelers. LodgeWorks is also introducing
comfortable luxury to the upscale suite category with the innovative
refresh of Hotel Sierrasm (previously branded Sierra Suites
Hotel). The new brand celebrates contemporary design and unexpected
touches of luxury. LodgeWorks is also expanding its portfolio of owned
and managed branded hotels including Hyatt Summerfield Suites,
Hyatt Place, Aloft®, Hawthorn Suites®,
and Hilton Garden Inn.

Meg Connolly Communications
Irene Kopitov, 212-505-8200
meg@mcc-pr.com
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