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Taming Your Performance Chain:

In the animal world, the food chain is the most critical driving force. In the business world, it's the Performance Chain -- the things, people, and ideas that have to move from the split second you trigger demand to the time you have cash in the bank. During an experiential event titled "Taming Your Performance Chain" on October 21, business leaders from across the country will gather at The Center for Fiction in New York to discuss - and improve - key issues in their organizations. Participants will conduct a real-time diagnostic on the fitness of a Performance Chain, see first-hand how their Performance Chain is linked to their customer experience, and discover how to strengthen both simultaneously to improve financial performance.

Aveus, a leading global strategy and operational change firm, is presenting "Taming Your Performance Chain" on Thursday, October 21, from 9 a.m. to 12 noon at the Center for Fiction located at 17 East 47^th Street in New York. Registration is $50 and includes breakfast. To register or for more information, visit www.aveus.com/taming_your_performance_chain/, or contact Katie Morrow at kmorrow@aveus.com or 651-379-3884.

Aveus partners Sue Gillman, Linda Ireland, Chris LaVictoire Mahai and Joanne McGowan - who have held leadership positions or consulted with companies including Cisco, AT&T, Deluxe Corporation, US Bank, Seagate Technology and Health Partners - will lead a three-hour session that brings these topics to life, demonstrating and arming attendees with actionable ideas and knowledge about:

• Speed, predictability, flexibility and measuring the fitness of your Performance Chain.
• How customer experience drives demand. What problem do you solve for your target customers?
• Aligning your Performance Chain to your target customer experience strengthens financial performance. Are you investing only in what your customers value?

"We'll demonstrate how the Performance Chain and customer experience are interconnected - and ultimately how improving both leads to improved profitability and stronger companies," says Sue Gillman, Aveus co-owner and partner. "Participating in the session will give attendees the tools designed to help them extend their ability to adapt, change and grow -- and start finding the improvements that will be most meaningful to growth and profits while strengthening their customer experience."

A session in Minneapolis this summer drew rave reviews from attendees, including:

• "Aveus' hands-on demonstration provides executives an eye-opening and hard-hitting lesson that reaches across businesses - from medical to media to consumer products to manufacturing. And the experience goes beyond a typical workshop. I left with lessons from the thought-provoking dialogue, but also real ideas to strengthen performance in any organization," says Lee Jones, Chief Administrative Officer of the Schulze Diabetes Institute of the University of Minnesota.
• "This is life-changing stuff," says Buckley Brinkman, president and change catalyst of Vallon, LLC. "Aveus' key take away - improving the performance chain while improving customer experience, rather than sacrificing one for the other - is proven to strengthen financial performance. I've experienced the benefits first-hand."

ABOUT AVEUS

Founded in 1998, Aveus is a global strategy and operational change firm that helps leaders find money in the performance chain while improving customer experiences. The firm's expertise is focused on four key areas: performance chain excellence, customer experience, strategy and transformation. Aveus works across industries and across the world: Clients include Cisco, Deluxe, Heraeus, Lifetouch, Hitachi Global Storage Technologies, Health Partners, Menttium, The Greater Twin Cities YMCAs, Prime Therapeutics and Xcel Energy. Visit www.aveus.com for more information.

Aveus
Shelli Lissick
Bellmont Partners Public Relations
651-276-6922
shelli@bellmontpartners.com