Published: August 17, 2010
Rawlings Signs Exclusive NFL Tailgate License
ST. LOUIS - (BUSINESS WIRE) - Building on a decade-long relationship with the National Football
League, Rawlings Sporting Goods has signed a multi-year agreement to
become the NFL's exclusive licensee for select tailgating products,
including tent canopies, grills and chairs. The extended deal which will
be managed by Jarden Sports Licensing, begins in 2011 and expands the
relationship across a number of Jarden's brands.
The move consolidates the NFL's tailgate rights landscape under such
world-renowned quality brands such as Coleman, Rawlings®, Bicycle and
Shakespeare. The new tailgate collection, which in addition to
canopies, grills and chairs will include a number of non-exclusive
tailgate products, including coolers, stadium seats and footballs, will
merchandise under the new TLG8 brand umbrella and its "Real
Brands for Real Fans " tagline. The collection is set to launch April
2011, aimed at creating a "one-stop shop" for all NFL tailgating needs.
"Retailers are excited to leverage the immersive value of these iconic
brands with their core sports consumer creating a one-stop shop for the
ultimate fan," said Brian Finegan, manager of licensing and business
development for Jarden Sports Licensing. "NFL fans will be able to enjoy
the household brands they grew up with and use every day, while
continuing to show support for their favorite teams every weekend."
"This exclusive relationship represents a brand collaboration between
the NFL and Jarden, bringing to fruition a special vision shared by each
party," said Eric Reinsfelder, JSL's senior director. "Jarden brings
together the broadest assortment of tailgating product under one
umbrella that is unmatched within the marketplace today."
The expanded NFL agreement headlines the growing roster of prominent
sports leagues and entertainment brands currently utilizing JSL's
comprehensive portfolio of licensed products. These partners include
Major League Baseball, the National Basketball Association, Marvel
Entertainment, LLC and Mattel.
About Jarden Sports Licensing
Jarden Sports Licensing (Formerly K2 Licensed Products and The Licensed
Products Company), holds various licenses with the National Football
League Major League Baseball, National Basketball Association®;
various individual collegiate athletics departments, and various product
rights from Marvel Entertainment, LLC and Mattel. For more
information, please visit current product catalog at www.licensedproducts.com/catalog.
About the National Football League
(c) 2010 NFL Properties LLC. Team names/logos/indicia are trademarks of
the teams indicated. All other NFL-related trademarks are trademarks of
the National Football League.
About Jarden Corporation
Jarden Corporation is a leading provider of niche consumer products.
Jarden operates in three primary business segments through a number of
well-recognized brands, including: Outdoor Solutions: Abu
Garcia, Berkley®, Campingaz®, Coleman®, Fenwick®, Gulp! ®, K2®,
Marker, Marmot®, Mitchell®, Penn®, Rawlings®, Shakespeare®, Stearns®,
Stren, Trilene®, Völkl ®, and Zoot®; Consumer Solutions:
Bionaire, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr.
Coffee, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare and
White Mountain; and Branded Consumables: Ball®, Bee®, Bicycle®,
Billy Boy, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First
Essentials, Forster®, Hoyle®, Kerr®, Lehigh®, Leslie-Locke®, Lillo®,
Loew Cornell, Mapa®, NUK®, Pine Mountain®, Spontex and Tigex®.
Headquartered in Rye, N.Y., Jarden has more than 25,000 employees
worldwide. For more information, please visit www.jarden.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6399911&lang=en
Jarden Sports Licensing
Brian Finegan, 314-819-2915 direct
brian.finegan@licensedproducts.com
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