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Acxiom Takes Strong Position in Healthcare Marketing With New Leadership

"The healthcare landscape as we know it is changing dramatically," said John Meyer, Acxiom chief executive officer. "With government health reform, the need for health provider efficiency and the shift to more personalized healthcare, the industry is undergoing a fundamental transition. Cameron, formerly a senior vice president for Harte-Hanks Pharmaceuticals/Life Sciences, has more than 22 years' experience in developing first-rate healthcare marketing solutions, adding to our management team's ability to better serve this market."

Thompson's group, which is responsible for all aspects of its expansion, will leverage Acxiom's real-time and new channels capabilities for consumer recognition, analytics, digital and direct marketing strategy, which enables consumer recognition and engagement across a broad spectrum of channels.

"Clients come to Acxiom to receive world-class data integration, enhancement and digital deployment to achieve their business goals. Whether they are providers, pharmaceutical companies, health insurance companies or electronic health record providers, it all begins with understanding the customer," Thompson said.

"As personalized medicine becomes the norm, customer loyalty, engagement and retention will be crucial for healthcare companies to compete in this changing landscape. Acxiom's healthcare team is competitively positioned to meet the growing needs of various components of the healthcare industry with an impressive portfolio of innovative solutions."

Target audiences and marketing dollars are shifting for every sector of the healthcare industry. Acxiom has long been known as a leader at optimizing customer interactions across all marketing channels and is now aggressively expanding this expertise and technology to the healthcare industry for a higher level of success in engaging customer value segments.

About Acxiom

Acxiom is a recognized leader in marketing technology and services that enable marketers to successfully manage audiences, personalize consumer experiences and create profitable customer relationships. Our superior industry-focused, consultative approach combines consumer data and analytics, databases, data integration and consulting solutions for personalized, multichannel marketing strategies. Acxiom leverages over 40 years of experience in data management to deliver high-performance, highly secure, reliable information management services. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, USA, and serves clients around the world from locations in the United States, Europe, Asia-Pacific, the Middle East and South America. For more information about Acxiom, visit Acxiom.com.

Acxiom is a registered trademark of Acxiom Corporation.

Acxiom Public Relations
Jonathan Portis, 501-252-0582
jonathan.portis@acxiom.com
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