Published: August 05, 2010
H&H Imports Successfully Tests Markets Hydro Heel(TM) Sock System Utilizing Its Proprietary "Newsmercial(TM)" Format
Two Minute Spot Ready for Nationwide Launch
H & H Imports Inc. (OTCBB: HNHI) announced today that it has launched a 5 minute direct response television commercial, or "Newsmercial," for the Hydro Heel Sock System product line. The Hydro Heel product, which can be viewed and purchased at www.buyhydroheel.com, is a revolutionary "on the go" pedicure system that alleviates dry feet and nagging cracks that are experienced by millions of Americans.
A Newsmercial is a hybrid concept that combines the credibility and investigative reporting of a news program with the impactful sales techniques, product demonstrations and testimonials of an infomercial. Each year the infomercial industry generates over 30 billion dollars. By combining these two proven mediums, Newsmercials are exponentially more powerful in creating consumer awareness, brand recognition, retail demand and sales.
Kevin Harrington, the Chairman of the Company stated: "The successful Newsmercial for the Hydro Heel Sock System is a validation of our strategy of 'test before we invest.' I developed the Newsmercial as a means to test market a product, with a limited investment, and believe this innovative medium is gaining momentum and is positioned to revolutionize the infomercial sales format now and for years to come."
In connection with its Newsmercial activities, the Company has hired Gayle Guyardo, a 17 year news veteran and former local NBC news anchor who has a broad experience in everything from breaking news to in-depth local coverage. Ms. Guyardo's Newsmercial program segments on Access Gayle, www.accessgayle.com; it regularly airs each week in the same time slot in the Tampa, FL market, at the end of the 8 AM Sunday news hour on ABC affiliate, WFTS Channel 28. After successful initial airings in Tampa, the shows are then aired in other markets nationwide, to gain national exposure for the featured products.
While testing the effectiveness of direct response to market the product under the Hydro Heel Sock System logo, the Company was engaged to bring the product line to the world's leading retail chains and TV Shopping Networks. Additionally, several large nationally recognized retail chains are negotiating to purchase Hydro Heel for inclusion in the upcoming store assortments.
The Hydro Heel product line will also be tested in two minute direct response spots that will be designed to drive the retail sales of the product through various retail channels and partners, including drug store chains, mass merchant retailers, specialty stores in malls, main line distributors, and all other channels of distribution.
About Kevin Harrington
Kevin Harrington, the Company's Chairman of the Board, is a pioneer and principal architect of the "infomercial" industry. Since producing the industry's very first infomercial in the 1980s, he has been involved in more than 500 product launches resulting in sales of more than $4 billion worldwide and 20 products reaching individual sales of over $100 million each. Harrington is a key principal on the ABC television show called "Shark Tank." The show is owned by SONY Pictures and produced by reality TV mogul Mark Burnett.
About The Company:
H&H Imports, Inc., the parent company of TV Goods Holding Corporation, identifies, develops and markets and distributes winning consumer products for global distribution. TV Goods Holding Corporation was formed by Kevin Harrington, a roundtable member on the ABC show called "Shark Tank," to build upon the track record of success of its Management Team, responsible for over 500 infomercials and spots accounting for over $4 billion in sales revenues. For more information go to: www.TVGoodsHolding.com
Forward-Looking Statements
Except for statements of historical fact, the matters discussed in this press release are forward looking and made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. "Forward-looking statements" describe future expectations, plans, results, or strategies and are generally preceded by words such as "future," "plan" or "planned," "expects," or "projected." These forward-looking statements reflect numerous assumptions and involve a variety of risks and uncertainties, many of which are beyond the company's control that may cause actual results to differ materially from stated expectations. These risk factors include, among others, limited operating history, difficulty in developing, exploiting and protecting proprietary technologies, intense competition and additional risks factors as discussed in reports filed by the company with the Securities and Exchange Commission, which are available on at http://www.sec.gov.
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