Published: August 03, 2010
Frye to Open First U.S. Flagship Store in New York City
NEW YORK - (BUSINESS WIRE) - The
Frye Company, the country's oldest continuously operating shoe
company and a leader in benchcrafted leather goods, announced today that
it will open its first flagship store in New York's SoHo District.
The store is scheduled to open in the summer of 2011 at 113 Spring
Street, neighboring luxury retailers such as Chanel, Burberry and John
Varvatos.
"We are thrilled to be opening in SoHo. With its historic architecture,
artist studios and fashion influence, it's the perfect location for our
flagship store," said Larry Tarica, president and COO of Jimlar, parent
company of Frye.
AvroKO,
a New York-based design and architecture firm, was chosen to partner
with Frye on the new SOHO location. The firm is well known for
developing environments, lifestyle brands and products. AvroKO-designed
retail projects include Crave Cupcakes and Kid Robot N.Y.C. while its
restaurant projects include Public, Double Crown and Quality Meats.
Frye has commissioned Richter+Ratner,
one of the nation's leading retail and management contracting companies,
to oversee the construction of the 6,000-square-foot space. The company
has a long heritage of building in New York and its work includes The
Prada Epicenter, Uniqlo Flagship and several spaces at the Museum of
Modern Art (MOMA).
The SoHo flagship will provide customers an opportunity to experience
the full spectrum of Frye's collections, including boots and shoes for
women, men and Small Fryes, along with handbags, accessories and other
leather goods. Trained specialists will be on hand to help with fit,
finish, styling and maintenance.
"This store will provide us an environment to properly show the breadth
of our approach to creating handcrafted leather products in the Frye
design ethics," Tarica said.
About The Frye Company
Founded in 1863, The Frye Company has always taken great pride in
producing quality leather products. Frye boots and shoes are
benchcrafted from the finest full grain leather uppers with genuine
leather and rubber soles. It takes more than 190 steps to make a pair of
Fryes. A respected slice of our country's heritage, Frye proudly
continues to celebrate enduring American style. For more information,
please visit The Frye Company website at www.thefryecompany.com.
The Bromley Group
Kimberly Lenny, 212-696-1100 x 26
kimberlyl@bromley-group.com
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