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Frugi Moves On - Goodbye Gear Farm and Hello Helston!

After 6 years Frugi, co-founded by Lucy and Kurt Jewson, has expanded from a 'back bedroom' business to a vibrant, leading light, ethical business. It has grown rapidly over the past year and now employs 18 people and supplies over 400 stockists in 44 countries with scrumptious organic clothing. With all the new people, lots of extra stock to hold and business booming in general, the company has outgrown its base at Gear Farm in St Martin and has moved to bigger premises.

"We were sad to leave behind our barn at Gear Farm. We absolutely loved it there, and it's a place where I spent happy childhood days playing with my best friend! But, onwards and upwards - we desperately needed more space to accommodate our ever expanding team and to store our growing seasonal stock. We're all settled in now, and the team love the new office!" reports Lucy Jewson, co-director of Frugi.

The secret to their success lies in offering a truly fantastic product - it's all about scrumptious clothes that you just have to have because they're so gorgeous. But compromise is not an option for the people at Frugi who firmly believe that success doesn't have to cost the planet, so the clothes are completely ethical from seed to garment and beyond. It's important to them that look after everyone really well from the farmers that grow the cotton to the children that wear their clothes - organic cotton ensures no nasty chemicals are involved so the planet gets a better deal too.

It's this balance of creating a beautiful product whilst maintaining strong ethical principles that has been so crucial to Frugi's popularity with their customers who really get behind the brand joining all sorts of discussions on the company's Facebook page and Twitter. Frugi sells both to trade and direct to consumers and sales are set to double over the next two years. It's a fast growing brand with loads of ambition, and the new premises will allow the company to continue to grow over the next few years, accommodating an even wider range of organic clothing, a bigger team and an ever increasing number of sales.

Frugi's new contact details are: Frugi, Wheal Vrose Business Park, Helston, Cornwall TR13 0FG

Phone: 01326 572828

Contact Emma at emma@welovefrugi.com

NOTES TO EDITORS

Organic and ethical clothing company Frugi is 6 years old and based in Cornwall. Frugi creates two main seasonal collections and two injection ranges each year for Frugi Baby newborn to 2 years young (which includes the Cut4Cloth range of clothes designed to fit over cloth nappies) and Frugi Kids range for 2-8 years cheeky, from Spring 2011.

Frugi Mother, a range of frump free organic cotton breastfeeding wear, recently won Gold for "Best Feeding Bra/Top" in Practical Parenting and Pregnancy Magazine's 2009/10 Awards

Thousands of readers voted for their 'Best Online Retailer' in this year's Observer Ethical Awards and the nominees were announced with Frugi alongside national foodie favourites Riverford Organic and Abel & Cole Ltd.

For Autumn Winter 2010/11 their talented designers have come up with delicious country inspired prints, including appliquéd puddle ducks, cheeky caterpillars and rainbows adorning trousers skirts and dresses. Have you met the 'D'yathinkeasaurus' family of delightful dinosaurs?

Spring/Summer 2011 Collection

Frugi Girls (Newborn - 8 years)

Festival bunting and cottage gardens 'grow' on scrumptiously soft organic cotton in this range. Girls will enjoy creating fun outfits featuring pretty bolds, child-like florals and good enough to eat multi-colours.

Frugi Boys (Newborn - 8 years)

Animals march 'two by two' - Hoorah! Baby boys will giggle and smile as they romp around 'Animal Island' with nautical blues, pirate stripes and bold highlights. Plenty of cheeky characters to keep them amused! Bigger boys can explore the 'Pirate Island' clothing inspired from long summer days, beach camps and seashore discoveries.

What makes Frugi even more special? Well, Frugi's design checklist is kept in mind at all times:

    --  Will it make children and their parents giggle and smile?
    --  Is every technical details optimised to ensure supreme comfort for your
        child?
    --  Is the garment durable? Does it wash and dry easily and look good as new
        to be handed down to many others?
    --  Can we design the garment so that your child gets more use out of it,
        make it reversible, roll up etc (two way design)

The new Frugi Gift Box offers a reusable and recyclable present solution for special little people and mums.

Images and company logo are available by contacting Emma at emma@welovefrugi.com

Interviews with Lucy and Kurt Jewson, co-founders and inspiring entrepreneurs, can also be arranged.

Frugi can also be followed on their Blog http://www.cut4cloth.co.uk/blog-posts/ Twitter (@Frugi) and on Facebook - Frugi Organic cotton clothes.

    Contact :
    Lucy Jewson                               Emma Vyvyan
    Co-Founder                                Frugi PR
    Tel: 01326 572828                         Tel: 01326 572828
    Email: lucy@welovefrugi.com               Email: emma@welovefrugi.com

SOURCE Frugi