Published: July 30, 2010
cMoney Names Mobile Industry Veterans to Executive Team
HOUSTON - (BUSINESS WIRE) - C$ cMoney, Inc., a Houston-based company at the forefront
of mobile phone-based payment and money transfer technologies, has
announced the promotion of William Watson, formerly chief
operating officer, to chief executive officer. In addition, Adam A.
Boris has been named to the position of chief operating officer and John
J. Shin has been hired to serve as the chief investment officer and
senior vice president of corporate development. Dr. Larry Wilson, former
cMoney board director, has been appointed as chairman of the board.
Jennifer Pharris, interim CEO and former chairman, had stepped into the
roles while assembling the executive team and will continue as founder
and shareholder.
"William's appointment to CEO was a natural choice. His experience with
launching innovative mobile technologies and leading organizations
through tremendous growth is a clear match with cMoney," said Jennifer
Pharris, founder of C$ cMoney, Inc. "In his short tenure as COO, he has
demonstrated a deep understanding of the mobile technology industry and
I am confident that as CEO, William will assist in positioning cMoney as
a leader in the global mobile payments space."
As the chief executive officer, Watson will oversee the strategic
direction of cMoney, work in tandem with the board of directors and act
as the official corporate spokesperson. Watson is a seasoned executive
with 20 years of experience providing executive management and
leadership to public and private telecommunications and mobile
technology companies.
"I look forward to my new role with the company and working with a
strong leadership team that now includes Adam and John, and I welcome
the appointment of our chairman Dr. Larry Wilson," Watson said. "This
team of executives, with a proven record of success, is excited about
the potential growth of the company."
In his capacity as chief operating officer, Boris, former interim
COO at TLeMAZ, will oversee the everyday operations and functions
of cMoney, resolving any issues that may arise and ensuring the
system-wide implementation of the company's policies and procedures.
With almost 30 years of experience in the mobile technology industry
with such companies as Motorola, Inc., Ameritech and DBS Communications,
Boris brings strong expertise in launching innovative technologies and
services.
As the chief investment officer and senior vice president for corporate
development, Shin is tasked with managing and monitoring
investment activity, and will be working with external analysts,
maintaining good investor relations, securing financing and establishing
relationships with strategic business partners. Shin is a former venture
capitalist and investment banker with success in funding, building and
exiting multi-stage enterprises
About C$ cMoney, Inc.
C$ cMoney, Inc. (CMEY.PK) is a Houston-based technology company that has
developed a new and innovative way to send money and pay for goods and
services using a mobile phone and the text messaging system. Scheduled
to launch in 2011, the pioneering technology will create a "virtual
wallet" that will eliminate exposure to identity and credit card theft
for users. It can be used anywhere that cash, checks or credit cards are
accepted. For more information, visit www.cMoney.com.
Forward-Looking Statements
Certain statements in this press release may constitute
"forward-looking statements" such as the scheduled launch date of the
Company's product. Forward-looking statements provide current
expectations of future events based on certain assumptions and include
any statement that does not directly relate to any historical or current
fact. Actual results may differ materially from those indicated by such
forward-looking statements as a result of various important factors,
including: risks related to the integration of acquisitions and the
ability to market successfully acquired technologies and products; the
ability of the Company to effectively compete; the timing and
effectiveness of the planned launch of the new C$ cMoney product; the
need to raise additional capital to fund existing operations and the
planned product launch, the need to secure third party contracts, the
inability to adequately protect Company intellectual property and the
potential for infringement or breach of license claims of or relating to
third party intellectual property; risks related to data and information
security vulnerabilities; ineffective management of, and control over,
the Company's growth; adverse results in litigation; and changes in and
a dependence on key personnel, as well as other factors contained in our
most recent Annual Report on Form 10-K (copies of which may be accessed
through the Securities and Exchange Commission's website at http://www.sec.gov),
including those found therein under the captions "Risk Factors" and
"Management's Discussion and Analysis of Financial Condition and Results
of Operations". In addition to these factors, actual future performance,
outcomes, and results may differ materially because of more general
factors including (without limitation) general industry and market
conditions and growth rates, economic conditions, and governmental and
public policy changes. The forward-looking statements included in this
press release represent the Company's views as of the date of this press
release and these views could change. However, while the Company may
elect to update these forward-looking statements at some point in the
future, the Company specifically disclaims any obligation to do so.
These forward-looking statements should not be relied upon as
representing the Company's views as of any date subsequent to the date
of the press release.

For C$ cMoney, Inc.
Media Contact:
Carlos Arcos, 713-970-2174
/ Mobile: 713-826-5195
carlos@vollmerpr.com
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