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PERQ Study Shows Dental Products Report™ as a Strong Leader in Dental Publishing

New York, NY, July 30, 2010 --(PR.com)-- Dental Products Report™ proved its strength as the leading dental product magazine, according to the latest results from the 2010 PERQ Dentistry Research Study. Dental Products Report™ ranked highest among the competitive magazines for readers who purchased an advertiser's product or service after viewing their ad in DPR. Dental Products Report™ also ranked first for the highest number of direct contacts to advertisers from readers who viewed their ad in DPR. In addition to these two achievements, Dental Products Report™ shares the top spot for the highest percentage of readers who visit the advertiser's website after viewing their ad in DPR. Other publications accompanying Dental Products Report™ in this study consisted of major brands, such as: ADA News, Journal of the American Dental Association, Dentaltown, Inside Dentistry, Dental Product Shopper, Dental Economics, and Dentistry Today.

Advanstar Dental Media believes that these results are due to the in-depth knowledge that Dental Products Report™ has of the latest industry trends and major product developments that are most relevant and most interesting to dental professionals. The individuals who publish Dental Products Report™ also focus on delivering up-to-the-minute product information that will benefit dental practices in this constantly evolving healthcare market.

Led by Dental Products Report Advanstar serves the approximately $80 billion dental market by connecting nearly 334,000* practicing dentists, dental lab technicians and dental professionals in the U.S. and Europe to thousands of dental suppliers. Advanstar's portfolio consists of four magazines, directories, conferences, custom publishing, a unique online search engine and most recently, ADA/CERP accredited continuing education products.

*Source: Publisher's Own Data

Source: PERQ Dentistry Research Study, 2010

Contact Information:
Advanstar Dental Media
Chris DiBiase
212-951-6635
cdibiase@advanstar.com
www.advanstardentalmedia.com

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