Published: July 29, 2010
CyberDefender To Launch New eCommerce Platform Powered By MarketLive®
LOS ANGELES & PETALUMA, Calif. - (BUSINESS WIRE) - CyberDefender Corporation (NASDAQ: CYDE), a provider of Internet
security software, utilities and Live PC Support services that work
together to maximize online safety for consumers, today announced that
it has entered into an agreement to deploy a new eCommerce platform from
MarketLive designed to enhance customer engagement and drive customer
acquisition and retention. This robust platform, which is scheduled to
launch in the fourth quarter of 2010, supports the company's strategic
initiatives aimed at improving subscription renewals and increasing
customer conversions.
In an effort to enhance user experience, CyberDefender's new eCommerce
site will leverage MarketLive's array of online marketing technologies
including personalization, email segmentation and customization, and
rich automated customer life cycle marketing. Additionally,
CyberDefender plans to deploy the MarketLive platform's multiple
currency capabilities to support the company's planned international
expansion initiatives.
"Our agreement with MarketLive is another example of our investment in
enterprise-level infrastructure that we expect will support our
broad-based growth initiatives," said CyberDefender CEO Gary Guseinov.
"We expect MarketLive's best-of-breed eCommerce platform will enable
CyberDefender to significantly improve user experience on our site,
which we expect to strengthen customer relationships and increase
renewal rates and sales. As we continue to grow domestically and begin
to carry out our international expansion strategy, we believe this
innovative platform will provide us with information and resources we
can use to more effectively engage with our customers throughout the
world."
"We look forward to helping CyberDefender build a rich eCommerce site,
designed to strengthen customer loyalty and shopper engagement," said
Ken Burke, MarketLive Founder. "We welcome CyberDefender to the
MarketLive family and look forward to working with them as they better
utilize the online channel for growth."
ABOUT CYBERDEFENDER
CyberDefender Corporation [NASDAQ: CYDE] is a provider of Internet
security software, utilities and Live PC Support services that work
together to provide maximum safety for consumers in a digital world.
CyberDefender develops and markets antispyware/antivirus software and
remote, live tech support services. In addition, CyberDefender offers
identity protection and computer optimization services. With millions of
active users on its cloud based Collaborative Internet Security Network,
CyberDefender leverages the power of community to protect its customers
from the rapidly growing number of new online threats every year.
CyberDefender products are fully compatible with Microsoft's XP, Vista,
and 7 Operating systems. All products are available at http://www.cyberdefender.com.
ABOUT MARKETLIVE
Since 1995, MarketLive, Inc. (www.marketlive.com)
has provided enterprise-class eCommerce retail technology and services
that help fast-growing companies successfully sell goods and services
online. Designed to meet the unique requirements of catalogers,
retailers, direct marketers, and manufacturers, the extensible
MarketLive eCommerce Suite and MarketLive's best practices-based
Intelligent Selling methodology enable merchants to enhance their
customers' experience online while dramatically improving acquisition,
conversion, and retention rates. The MarketLive platform is the most
retail-targeted, fully featured, customizable eCommerce solution on the
market today. MarketLive powers successful retail eCommerce sites,
including Peruvian Connection, Sport Chalet, Intermix, Gaiam, Helzberg,
and Party City, Armani/Exchange and many others.
FORWARD LOOKING STATEMENTS
Statements in this press release that are not statements of historical
or current fact, such as CyberDefender's expectation of increased sales,
renewal rates, customer conversions and future revenue growth and
profitability, constitute "forward-looking statements" under Section 27A
of the Securities Act of 1933 and Section 21E of the Securities Exchange
Act of 1934. Such forward-looking statements involve known and unknown
risks, uncertainties and other unknown factors that could cause
CyberDefender's actual results to be materially different from the
historical results or from any future results expressed or implied by
such forward-looking statements. Factors that could cause
CyberDefender's results to be materially different from the
forward-looking statements include whether CyberDefender will be able to
find financing when and as it needs it and whether CyberDefender's
revenues will eventually exceed its expenses. The forward-looking
statements contained herein are also subject generally to other risks
and uncertainties that are described from time to time in
CyberDefender's reports and registration statements filed with the
Securities and Exchange Commission, which are available for review at http://www.sec.gov/.

Public Relations:
The Bohle Company
Luis Levy,
310-785-0515 ext. 204
Luis@bohle.com
or
MarketLive
Kelli
Tejada, 415-271-9820
Kelli.tejada@marketlive.com
or
Investor
Relations:
Caye Partners
Marie Dagresto, 310-571-8205
cyde@cayepartners.com
IR
SITE: www.cyberdefendercorp.com
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