Published: July 29, 2010
HP Helps Designers Push Limits of Innovation on Lifetime Television's Hit Series "Project Runway"
NEW YORK - (BUSINESS WIRE) - HP (NYSE:HPQ) today announced a second season of computer use by design
contestants of Lifetime Television's hit show "Project Runway."
The use of HP technology allows the show's designers to realize and
elevate their creative visions through the use of the latest HP
touch-enabled PCs based on Intel processors. "Project Runway" season
eight will premiere July 29 at 9 p.m. ET/PT on Lifetime.
Throughout season eight of "Project Runway," designers have the option
to trade pen and paper for HP PCs with Intel processors, giving them the
ability to expand their vision and design strategy for each challenge.
"The HP and Intel design challenge - where designers created custom
fabric patterns for use in their final garments - was one of our most
popular episodes for season seven," said Lance Still, executive vice
president, Promotions and Integrated Marketing, The Weinstein Company.
"HP's touch-enabled computers are an exciting medium for the designers
to work with, furthering the scope of what they can create. Stay tuned
to see the inventive uses of technology in Project Runway season eight."
HP's history of merging fashion and technology started with the
unveiling of the HP Mini Vivienne Tam "digital
clutch" notebook on the catwalk of Tam's 2008 fashion show at New
York Fashion Week. The company's collaboration with fashion trendsetters
continued with Tam in 2009
and relationships with other fashion heavy hitters, such as "Project
Runway" and this year's trend-defining "Sex
and the City 2" film.
Technology on the show
The "Project Runway" designers use the latest HP
TouchSmart PCs and HP
TouchSmart tm2 notebooks, both powered with Intel
Core i5 processors, to unleash their creativity throughout the
season. Rotating its screen turns the TouchSmart tm2 into a digital
sketchpad, which enables designers to sketch with a plethora of color
and brush options.
The winning designer of season eight will receive a $50,000 prize
package from HP and Intel to create, design and run his or her own
business.
Viewers can visit www.mylifetime.com/projectrunway
to find more information on the technology being used on the show and
get a behind-the-scenes look at the designers' sketches.
About "Project Runway"
Hosted by supermodel and fashion maven Heidi Klum, the hit series
"Project Runway" provides budding designers with an opportunity to
launch their careers in fashion, under the watchful eye of mentor and
Liz Claiborne Chief Creative Officer Tim Gunn. "Project Runway" is
2010's No. 1 rated and most watched competitive reality program on
ad-supported cable among Women 18-49, Women 25-54, Women 18+, Adults
18-49, Adults 18+ and Households.
"Project Runway" is produced by The Weinstein Company, Miramax Films,
Bunim-Murray Productions and Full Picture. Executive producers include
Bob and Harvey Weinstein (Co-Chairmen of The Weinstein Company), Jon
Murray and Sara Rea of Bunim-Murray Productions, Heidi Klum, and Jane
Cha and Desiree Gruber of Full Picture. Barbara Schneeweiss oversees the
production on behalf of The Weinstein Company.
About The Weinstein Company
The Weinstein Company (TWC) was created by Bob and Harvey Weinstein, the
brothers who founded Miramax Films Corporation in 1979. TWC is a
multimedia company that officially launched on Oct. 1, 2005.
About Lifetime Networks
Lifetime Networks is a diverse, multimedia company, committed to
offering the highest quality entertainment and information programming
that celebrates, entertains and supports women. Through its
award-winning public affairs initiatives, the Company also advocates a
wide range of issues affecting women and their families. Lifetime
Television, Lifetime Movie Network®, Lifetime Real Women and Lifetime
Digital (which includes myLifetime.com,
LMN.tv,
Lifetime
Games, Roiworld.com,
DressUpChallenge.com,
MothersClick.com
and LifetimeMoms.com)
are part of Lifetime Entertainment Services, LLC, a subsidiary of A&E
Television Networks, LLC. A&E Television Networks is a joint venture of
the Disney-ABC Television Group, Hearst Corporation and NBC Universal.
About HP
HP creates new possibilities for technology to have a meaningful impact
on people, businesses, governments and society. The world's largest
technology company, HP brings together a portfolio that spans printing,
personal computing, software, services and IT infrastructure to solve
customer problems. More information about HP is available at http://www.hp.com.
Intel and Core are trademarks or registered trademarks of Intel Corp. in
the United States and other countries.
This news release contains forward-looking statements that involve
risks, uncertainties and assumptions. If such risks or uncertainties
materialize or such assumptions prove incorrect, the results of HP and
its consolidated subsidiaries could differ materially from those
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All statements other than statements of historical fact are statements
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(c) 2010 Hewlett-Packard Development Company, L.P. The information
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HP
Jim Christensen, +1-408-447-1678
jim.christensen@hp.com
HP
Media Hotline, +1-866-266-7272
www.hp.com/go/newsroom
or
Edelman
for HP
Eric Shoemaker, +1-212-642-7743
eric.shoemaker@edelman.com
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