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XSell Unveils New Corporate Identity and Product Suite Underscoring Leading Multi-Channel Customer Interaction Capabilities

"We are passionate about collaborating with our customers to help them optimize customer interactions, deliver the best customer experiences and simultaneously create both competitive advantage and fierce brand loyalty," said Rob Lee Chief Executive Officer of Swyft. "Corporate strategy is usually developed in the boardroom and executed in the field. We help make that execution smart, efficient and consistent across multiple arms of an organization including inside and outside sales, the web, contact centers, point of sale kiosks and other customer interaction touch points. We intimately understand the strategic needs and ambitions of our customers and we are confident that our new corporate identity and message will generate greater global awareness of our expanded capabilities and expertise."

The new visual identity is most apparent in the launch of a new corporate website. The new website describes the products and service delivered by Swyft Technology, and highlights the organization's history, leadership, customers and partners. The new site will resonate with customer experience and marketing professionals and will serve as the central repository for valuable complimentary research including, third party reports, industry specific white papers, multi-channel interaction management toolkits and more.

The launch of the website will also serve as the official launch for Swyft's newest product Swyft for Mobile. Designed for the most popular brands of smartphones, Swyft for Mobile delivers real-time interaction management capabilities to field sales and service teams - it features location based opportunity scoring, real time recommendations, and Perfect Path^TM workflow to manage service fulfillment after a customer call is completed.

"It's a very exciting time for customer experience professionals and our corporate rebrand coincides perfectly with the industry's growing momentum. With customer experience finally becoming a C-level imperative there is a new focus, with dedicated strategies and resources, surrounding smart, consistent interaction management that is based on customer intelligence and delivered in real-time, across multiple channels," said Jenn Vonhagen, Chief Marketing Officer of Swyft. "Our new name reflects what we help our customers achieve. Using Swyft, our customers execute corporate strategies quickly, taking advantage of smarter interactions in real-time and creating consistent, proactive customer experiences."

To see the new corporate identity and read more, please visit www.getswyft.com

About Swyft Technology:

Swyft Technology empowers organizations of any size, in any industry to delight their customers through personalized interactions, seamlessly integrated across every communication channel - including call centers, websites, mobile devices and interactive voice response (IVR) units. Using a true software-as-a-service model, the Swyft Interaction Hub provides the shortest time to value with the least amount of risk. Swyft customers include cable companies, banks, telecom companies and insurance organizations.

XSell, LLC
Jenn Vonhagen, 904 854-6700 Ext. 6000
jenn.vonhagen@getswyft.com