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Sony Ericsson Launches New Xperia(TM) X10 Competition With a Twist

Sony Ericsson has launched a new competition, offering fans the chance to win one of the latest Xperia™ X10 smart phones, but with a twist - they can choose their own colour.

Launched through the Sony Ericsson Facebook page, fans are able to win a new Xperia™ X10 in either Sensuous Black or Luster White. To enter, fans have to answer a simple question, which will then automatically enter them into the running for the prize if their answer is correct.

Sony Ericsson's integration with social media sites has helped revolutionise the means by which it communicates with its fan base. Previous competitions have exemplified how Sony Ericsson has connected with its target audience. This latest competition follows a long line of social media-based competitions held by Sony Ericsson, many of which have resulted in the winners receiving merchandise related to the brand, and also a number of once in a life-time experiences, such as a trip to the FIFA World Cup™ in South Africa this summer.

Ben Padley, Head of Digital and CRM for Sony Ericsson, said: "The launch of the Xperia™ X10 competition on the Sony Ericsson Facebook page signifies just how committed the brand is in staying connected with its fans.

"Sony Ericsson strives to maintain a close relationship with users of its products, past and present. Other competitions promoted on both the Sony Ericsson YouTube and Sony Ericsson Twitter pages exemplify this, illustrating the extent which we try and engage with our fans."

Sony Ericsson creates innovative, sophisticated and inspirational phones and accessories, designed with each individual's fun and entertainment in mind. Sony Ericsson seeks to help each user see things differently, to be at the centre of countless everyday moments and make them extraordinary, and to create an inspiring friend for everyone so that they can find beauty in the unexpected.

For more information, please visit www.sonyericsson.com.