Published: July 23, 2010
Avery Dennison Sees Item-Level RFID Adoption Accelerating in Apparel Industry
PASADENA, Calif. - (BUSINESS WIRE) - Avery Dennison, the pioneer in RFID-based solutions, reports an
acceleration in item-level adoption in the apparel industry as companies
seek more accurate and efficient solutions from supply chain to point of
purchase. Adoption is being spurred by the significant
improvements RFID item-level tagging makes to retail operations with
inventory accuracy increasing up to 99%, compared to 70-80%.
"RFID item-level tagging helps retailers realize greater overall
productivity," said Dean Scarborough, Avery Dennison chairman, president
and chief executive officer. "Avery Dennison is uniquely positioned
through our experience and leadership in both RFID and apparel branding,
packaging, labeling and information solutions to lead and support the
retail industry globally as adoption accelerates."
The world's leading producer of RFID inlays, tags and tickets, Avery
Dennison is partnering with the majority of leading apparel retailers
and brands globally in the adoption of RFID item-level tagging.
"Retailers are looking to solve the number one complaint of shoppers
'You don't have this item in my size or my color,' and to improve their
overall inventory productivity," said Shawn Neville, group vice
president, Avery Dennison Retail Information Services. "Item-level RFID
tagging systems provide retailers with improved inventory visibility,
accuracy, loss prevention and operational efficiency, and an improved
shopping experience for their consumers."
Avery Dennison's in-store solutions, of which RFID is a key component,
enable companies to simplify and accelerate their inventory management
and logistics processes, and bring faster and more accurate goods
receipt, improved control and visibility of stock and simplified
stocktaking. A wide variety of retailers are using RFID-based inventory
systems in both the United States and Europe.
About Avery Dennison
Avery Dennison (NYSE:AVY) helps make brands more inspiring and the world
more intelligent. For 75 years the company has been a global leader in
pressure-sensitive technology and materials, retail branding and
information solutions, and organization and identification products for
offices and consumers. A FORTUNE 500 company with sales of $6 billion in
2009, Avery Dennison is based in Pasadena, California and has employees
in over 60 countries. For more information, visit www.averydennison.com
or www.rfid.averydennison.com
or www.ibmd.averydennison.com.
Avery Dennison
Stephanie Martin
626-318-0528
Stephanie.martin@averydennison.com
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