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Record Hot Weather Driving Golfers Inside

To encourage customers to come in from the heat and sharpen their skills Golfsmith International Holdings, Inc. (NASDAQ:GOLF) has teamed with GolfTEC, the world's leader in golf instruction, to provide avid and aspiring golfers an opportunity to get new golf equipment and improve golf performance with $1 million worth of free lessons.

Golfsmith customers who make a purchase of $199 or more at any Golfsmith store will receive a FREE 30-minute GolfTEC Swing Diagnosis conducted by a GolfTEC Certified Personal Coach, while supplies last. The Swing Diagnosis, valued at $85, is one of GolfTEC's most popular lessons because it identifies improvement opportunities in any player's swing using high-speed video, motion measurement, and biofeedback to improve swings.

"At Golfsmith our goal is to inspire golfers to play better golf with great equipment and credible, professional instruction provided by our partners at GolfTEC," said Marty Hanaka, president and CEO of Golfsmith. "This groundbreaking promotion is yet another example of how Golfsmith is helping to grow the game of golf and make golf more affordable. More than 12,000 golfers will get free lessons with their purchase only at Golfsmith."

"GolfTEC has given over 2.3 million lessons using our Proven Path approach," said Joe Assell, cofounder and CEO of GolfTEC. " Our consistent 95% success comes from five unique factors that make GolfTEC far more than just a lesson. The Swing Diagnosis is a great way to experience the power of video and motion measurement technology. We are excited to work with our partner Golfsmith in supporting this great event."

To learn more about Golfsmith and GolfTEC's $1 Million in Free Lessons promotion stop by any Golfsmith store or visit: www.golfsmith.com/freelessons. This limited-time promotion is only available in Golfsmith's U.S. stores.

About Golfsmith

Golfsmith International Holdings, Inc. (NASDAQ:GOLF) is a specialty retailer of golf and tennis equipment, apparel and accessories. The company operates as an integrated multi-channel retailer, offering its guests the convenience of shopping in its 77 stores across the United States, through its Internet site and from its assortment of catalogs. Golfsmith offers an extensive product selection that features premier branded merchandise, as well as its proprietary products, club making components and pre-owned clubs. Visit www.golfsmith.com

About GolfTEC

GolfTEC is the Proven Path to Proven Results. They are the undisputed leader in golf improvement, teaching 20% of all U.S. lessons annually and delivering a consistent 95% success rate. Their Proven Path includes fact-based diagnosis, sequential lessons, video-based practice, advanced retention tools, and precision-matched clubs. GolfTEC's Certified Personal Coaches have given millions of lessons to more than 200,000 clients and their improvement centers are found in major US cities, Mexico, and Canada. For details, visit www.golftec.com or call 877-4-GOLFTEC.

Cautionary Language

Certain statements made in this news release are forward-looking in nature and, accordingly, are subject to risks and uncertainties. These forward-looking statements are only predictions based on our current expectations and projections about future events. Important factors could cause our actual results, performance or achievements to differ materially from those expressed or implied by these forward-looking statements. Golfsmith is a registered trademark of Golfsmith International Holdings, Inc.

L2 Communications
Aubrey Haznar, , 617-549-8792
Aubrey@L2comm.biz
or
L2 Communications
Lynn Luczkowski, 860-313-1426
Lynn@L2comm.biz
or
Golfsmith
Matt Corey, 512-821-4883
matt.corey@golfsmith.com
or
GolfTEC Enterprises, LLC
Mark Nixon, 813-855-8284
mnixon@golftec.com