Published: July 21, 2010
Warren Buffett Signs Giant Red Dairy Queen Spoon to Be Auctioned on eBay for Charity
OMAHA, Neb. - (BUSINESS WIRE) - Legendary investor Warren Buffett, CEO of Berkshire Hathaway (NYSE:
BRK.A and BRK.B), has teamed with the Dairy Queen
system to auction off a 33-inch, five pound, red metal DQ
spoon with his autograph to benefit Children's Miracle Network, a
non-profit organization dedicated to saving and improving the lives of
children by raising funds for 170 children's hospitals.
The recognizable DQ red spoon accompanies the treat industry
leader's popular Blizzard Treats and signature Royal
Treats served at Dairy Queen and DQ Grill &
Chill locations around the world.
Bidding is now open on eBay and will run through
Friday, July 30. The opening bid is 99 cents. The online auction will be
managed by Auction Cause, a premier auction management agency.
The larger-than-life spoon embellished with Buffett's "John Hancock" was
custom designed to adorn the DQ Blizzardmobile
which took to the road in April to celebrate the 25th birthday of the Dairy
Queen system's iconic Blizzard Treat. The Blizzardmobile
has been traveling across the U.S. and Canada over the past four months
distributing more than 75,000 free new Mini Blizzard Treats, all
while raising awareness and funds for Children's Miracle Network. The
giant DQ spoon was signed by Buffett when the Blizzardmobile
made a stop at the Dairy Queen booth during the Berkshire
Hathaway shareholders meeting this past May.
The auction kicks off the Dairy Queen Fifth Annual Miracle Treat
Day on Thursday, August 5 when $1 or more from every Blizzard
Treat sold at participating locations that day will be donated to
Children's Miracle Network.
"Miracle Treat Day is an important event for us and represents the
enthusiasm and generosity that everyone in the DQ family and our
customers have for helping children," said John Gainor, president and
CEO of International Dairy Queen, Inc. "We appreciate Warren's help to
raise awareness and funds for Children's Miracle Network."
Dairy Queen is one of the top 10 contributors to Children's
Miracle Network, having raised more than $81 million since 1984.
About Children's Miracle Network:
Children's Miracle Network is an international non-profit organization
that raises funds for more than 170 children's hospitals. To learn more
go to ChildrensMiracleNetwork.org.
About IDQ:
International Dairy Queen (IDQ), which is headquartered in Minneapolis,
Minn., develops licenses and services a system of more than 5,600 Dairy
Queen stores in the United States, Canada and
other foreign countries. IDQ is part of the Berkshire Hathaway family, a
company owned by Warren Buffett, the legendary investor and CEO of
Berkshire Hathaway. For more information, visit DairyQueen.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6367878&lang=en
For International Dairy Queen
Chris Feeley, 954-776-1999 ext. 237
cfeeley@piersongrant.com
or
Maria
Pierson, 954-776-1999 ext. 222
mpierson@piersongrant.com
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