Published: July 20, 2010
UPDATE: H & H Imports Inc. Launches "Newsmercial(TM)" Test for T-Caps(TM) Product
Revolutionary Baseball Cap & Sunglass Combination Re-Invents the Common Baseball Cap
H & H Imports Inc. (OTCBB: HNHI), which recently announced its intention to change its name to IBC Global, Inc. ("IBC"), announced today that it has launched a 5 minute direct response television commercial, or "Newsmercial," for the T-Caps product line. The T-Caps product, which can be viewed and purchased at www.t-caps.com, is a revolutionary combination of a baseball cap and pair of custom designed sunglasses which pursuant to its proprietary design, slide through a slit in the cap's brim. The lenses offer 100% UV protection and are made with an impact and scratch resistant polycarbonate.
While testing the effectiveness of direct response to market the product under the T-Cap logo, the Company is also currently attempting to acquire licenses to utilize the logos of a variety of professional sports franchises, the top 200 colleges and universities and various celebrities and other high profile licenses and/or brands. Additionally, several large branded companies are negotiating to use branded versions of T-Caps for promotional and related activities.
These branded and licensed versions of the product will also be tested in direct response spots that will be designed to also drive the retail sales of the Company through various retail channels and partners, including sports equipment stores, sports stadiums, specialty stores in malls/airports, college campuses and all other channels of distribution.
The Company, under license, acquired certain exclusive marketing and manufacturing rights to the T-Cap product line, which it acquired from the inventor, T Caps International Enterprises LTD, a Canadian company (http://tcapsintl.com).
Kevin Harrington, the Company's Chairman, stated, "We are following the same proven path to bring this exceptional product the major sports leagues and colleges (and the mass market) that prior success stories have utilized. Additionally, we have engaged consultants who have formerly served at the top levels of the professional sports leagues' licensing divisions to help guide us. We look forward to significantly expand our marketing efforts behind the T-Cap and are putting significant effort behind acquiring professional sports, celebrities and national brand licenses and logos in addition to marketing the T-Cap line itself."
About Kevin Harrington
Kevin Harrington, the Company's Chairman of the Board, is widely acknowledged as a pioneer and principal architect of the "infomercial" industry. Since producing the industry's first infomercial in the 1980s, he has financed more than 500 product launches resulting in sales of more than $4 billion worldwide with 20 products reaching individual sales of over $100 million each.
Harrington got his start in direct TV marketing with his company Quantum International, which after merging with National Media in 1991 grew to over $500 million in annual sales with distribution in over 100 countries in 20 languages.
In his latest venture, Harrington is an investor on the ABC show called "Shark Tank," in which budding entrepreneurs compete in pitching their potentially moneymaking ideas to business experts in hopes of securing investment financing. The show is owned by SONY Pictures and produced by Mark Burnett.
Harrington's book, ACT NOW! explains how he innovatively turns ideas into million-dollar products. It is available through Amazon and at bookstores nationwide. Harrington is proud to have founded two of the most important global networking associations in the marketplace, the Entrepreneurs' Organization (EO) and the Electronic Retailing Association (ERA). In addition, Harrington's business was a case study that was chronicled and taught for over 12 years at Harvard/MIT, called "The Rise, The Fall and The rise of Quantum International."
About the Company
The Company finds, develops, markets and distributes products and services through its wholly owned subsidiaries, including, but not limited to IBC, LLC ("IBC") and TV Goods, Inc. ("TVG"). TVG focuses on "TV Ready" goods and services and brings them to market. IBC focuses on developmental and/or untested/undeveloped ideas, product and/or services and IBC partners with entrepreneurs in an effort to generate a consistent revenue stream as a result of cash fees charged by IBC to product owners/inventors for product development and marketing while acquiring a significant percentage of the equity in or profits from the product. Typically thereafter, the Company initially launches through infomercial and other direct response methods of distribution and thereafter expands into all other channels of distribution, on a worldwide basis. It uses direct response to drive and to maximize retail sales, globally, where the margins are larger and number of potential sales are greater. The Company was formed by Kevin Harrington in to leverage upon the track record of success of its Management Team. Management is responsible for having produced over 500 infomercials and spots over the years accounting for over $4 billion in sales revenues. The Company intends to leverage this experience and the current high profile of its Chairman, Kevin Harrington, to develop and launch marketing campaigns for a portfolio of products and services on a worldwide basis. For more information go to: www.IBCGlobalInc.com
Forward-Looking Statements
Except for statements of historical fact, the matters discussed in this press release are forward looking and made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements reflect numerous assumptions and involve a variety of risks and uncertainties, many of which are beyond the company's control that may cause actual results to differ materially from stated expectations. These risk factors include, among others, limited operating history, difficulty in developing, exploiting and protecting proprietary technologies, intense competition and additional risks factors as discussed in reports filed by the company with the Securities and Exchange Commission, which are available on at http://www.sec.gov.
SAFE HARBOR STATEMENT: This news release contains "forward-looking statements" made pursuant to the safe harbor provisions of the 1995 Private Securities Litigation Reform Act. "Forward-looking statements" describe future expectations, plans, results, or strategies and are generally preceded by words such as "future," "plan" or "planned," "will" or "should," "expected," "anticipates," "draft," "eventually" or "projected." Such statements are subject to risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements, including the risks that our products may not achieve customer acceptance or perform as intended, that we may be unable to obtain necessary financing to continue operations and development, and other risks. You should consider these factors in evaluating the forward-looking statements included herein, and not place undue reliance on such statements
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