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Javalution Coffee Company Inks Sales and Marketing Alliance with Richmont

Javalution Coffee Company has teamed up with Richmont Holdings in an alliance to grow sales of its JavaFit brand coffees. Richmont brings to the alliance years of expertise in brand-building, sales and marketing, including its knowledge of the direct sales channel. JavaFit coffee is sold through an independent sales force. Dallas-based Richmont is headed by former Mary Kay chairman John Rochon. It is a private, family-owned investment and sales company.

"Now that our JavaFit direct sales force is established, we wanted to bring to our team the benefit of professionals who have decades of experience and a proven track record of building network marketing businesses on a global scale. Having a respected direct sales leader like John Rochon as part of Javalution's future will add a valuable resource as we move forward to grow our company," said Dave Briskie, Javalution's CEO. Mr. Rochon said that his team is excited at the opportunity to work with Javalution. "JavaFit is a terrific product and we believe it is perfect for direct selling," said Mr. Rochon. "Everyone is interested in healthy living and almost everyone loves the simple pleasure of fine coffee. JavaFit lets them combine the two and at the same time opens up a wonderful independent business opportunity."

Javalution was founded in 2003 and launched its direct sales force in July of 2009. The company owns and operates its own roasting facility. Javalution Coffee Company's roasting operation, which operates under the name CLR Roasters, proudly holds organic and fair trade certifications. CLR is an experienced supplier of all types of coffees. JavaFit, marketed exclusively via the companies direct sales organization, offers a complete line of 100% Arabica gourmet coffees that include Diet Plus 62 (high energy, fat-burning); Immune Plus Multi-Vitamins; Energy Extreme 62 (stimulates metabolism, increases fat oxidation and enhances exercise performance); Focus Plus Multi-Vitamins; Impact (enables the body to activate its natural healing ability); decaf and original roast.

Richmont's team includes experts in finance, marketing, sales, operations, and strategic business planning. Over the years its team has helped build brands and grow sales in such varied fields as personal care products, food and hospitality, office products, international trading, and banking.

Javalution Coffee Company
Scott Pumper, 954-568-1747
shareholders@javalution.com