Published: July 20, 2010

Groupon Launches in Little Rock

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LITTLE ROCK, Ark. - (BUSINESS WIRE) - Groupon (http://www.groupon.com), a shopping website that offers a daily deal on the best local goods, services and cultural events in more than 150 cities around the world, launched in Little Rock on July 12, 2010.

"Little Rock is a colorful mix of culture, history and higher education, making it an ideal market to launch Groupon," said Groupon founder Andrew Mason. "We'll help students and residents save money on their favorite things to do, while introducing a steady stream of new customers to local businesses."

Using the principles of collective buying, Groupon negotiates unprecedented deals with top businesses. Groupon subscribers receive free daily emails alerting them to the deal. These deals are only activated if a minimum number of people agree to buy, encouraging subscribers to share the promotion with family and friends via social media tools such as Facebook and Twitter. By guaranteeing a large number of new customers, Groupon creates a win-win for local merchants. So far, this innovative approach to e-commerce has generated millions in revenue for local businesses while saving millions of subscribers in North America more than $300 million.

"Groupon brings buyers and sellers together in a fun and collaborative way," said Mason. "We offer the consumer a great deal they can't get anywhere else and deliver the sales directly to the merchant."

During its first week in Little Rock, Groupon's featured deals included cooking classes, Indian cuisine and tickets to a professional baseball game. Upcoming features include a clothing boutique and dental cleaning and exam. Little Rock is the first city in Arkansas to enjoy Groupon deals.

About Groupon

Groupon, launched in November 2008 in Chicago, features a daily deal on the best stuff to do, eat, see and buy in more than 150 cities around the world. Groupon uses collective buying power to offer unbeatable prices and provide a win-win for businesses and consumers. For more information, visit http://www.groupon.com.

To get Groupon's daily free email for the best in your city, subscribe at http://www.groupon.com.

To get the Groupon iPhone app, visit http://gr.pn/moblapp.

To learn more on how to become a featured business on Groupon, visit http://www.grouponworks.com.