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The User-Friendly Phone Book Now User Friendly Media: Local Businesses @ Your Fingertips

The new tagline, "Local Businesses at Your Fingertips," reinforces the company's mission to help consumers find local businesses wherever they search -- directory, online or mobile.

"The fact is local search is expanding. TMP and comScore stated there were 31% more searches in 2009," said Bruce Howard, CEO of User Friendly Media. "As small businesses have many more advertising and marketing options, they need trusted partners to help them navigate the local media landscape."

The Yellow Page Association reinforces that yellow page usage remains strong with 75 percent of Americans using the traditional yellow pages in the past year. The Kelsey Group is quoted as saying 18% of searches online are local in nature, while Google confirmed in April of this year that more than 20% of all online searches have local intent (averaging 2.8 billion local searches on the web each month).

About User Friendly Media

User Friendly Media (UFM) sells directory, online and mobile advertising to over 30,000 small businesses. User Friendly Media operates in California, Indiana, Kansas, Kentucky, Louisiana, Ohio, Oklahoma and Texas. The company publishes 36 directories with a circulation of over 6 million under The User-Friendly Phone Book brand, and 30 community websites under the GoLocal247 brand.

User Friendly Media's online offering includes tailored marketing solutions for local businesses including business profile listings, banner advertising, search engine marketing (SEM), search engine optimization (SEO) and mobile websites.

Learn more about User Friendly Media by visiting www.userfriendlymedia.com.

User Friendly Media
Heather Burrer, (281) 465-5400
hburrer@ufbp.net