Bridge Worldwide Chosen as Digital AOR for Southern Comfort

CINCINNATI, July 19, 2010 (GLOBE NEWSWIRE) -- Wine & spirits company Brown-Forman has selected Bridge Worldwide as the Digital Agency of Record for its Southern Comfort brand. Bridge Worldwide will provide the "SoCo" brand with a relationship marketing program, campaign design and development, and social media strategy that leverages digital.

"We're eager to use our digital expertise to drive awareness and bring relevance to the brand's consumer in meaningful ways, especially within social media," said Kerry Perse, Director of New Business for Bridge Worldwide.

Bridge Worldwide was ultimately chosen as the Digital Agency of Record over four other agencies during Brown-Forman's intense review process.

"We believe Bridge will be a great strategic partner for Southern Comfort as the brand looks to the digital space to connect with its target demographic," said Courtney Sandora, Interactive Marketing Manager for Southern Comfort.

About Brown-Forman

For 140 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel's Tennessee Whiskey, Southern Comfort, Finlandia, Jack Daniel's & Cola, Canadian Mist, Fetzer, Korbel, Gentleman Jack, el Jimador, Tequila Herradura, Sonoma-Cutrer, Chambord, New Mix, Tuaca, Woodford Reserve, and Bonterra. Brown-Forman's brands are supported by nearly 4,000 employees and sold in approximately 135 countries worldwide. For more information about the company, please visit http://www.brown-forman.com/.

About Bridge Worldwide

Bridge Worldwide is a leading digital and relationship marketing agency based in Cincinnati, Ohio, with a New York City office. Bridge Worldwide is a member of the WPP network, the second-largest agency holding company in the world. Serving clients with its Marketing with Meaning philosophy, Bridge Worldwide seeks to create lasting bonds between brands and consumers that lead to sustainable growth and profitability. Advertising Age ranks Bridge Worldwide among the Top 40 Digital Agencies in the country. In addition, Bridge Worldwide has been named one of the Best Small Companies to Work For in America for four consecutive years. The agency's client list includes several FORTUNE 500 companies, such as Procter & Gamble, Abbott Nutrition, ConAgra Foods, and Kroger. For more information, visit www.bridgeworldwide.com and follow company updates on Twitter: @BridgeWorldwide.  

CONTACT:  Bridge Worldwide
          Meghann Craig
          513-824-6237
          Mobile: 513-288-2731
          m.craig@bridgeworldwide.com