Published: July 12, 2010
Univision Averages 8.8 Million Total Viewers 2+ During 2010 FIFA World Cup South Africa Final Match Between Spain and The Netherlands
MIAMI - (BUSINESS WIRE) - Univision Communications Inc., the leading Spanish-language media
company in the United States, announced today that the final match of
the 2010 FIFA World Cup South Africa Spain vs. The Netherlands broke
all audience records for a World Cup Final in its history, delivering
8.8 million Total Viewers 2+ (8,821,358), 5.4 million Adults 18-49
(5,369,506), 3.3 million Adults 18-34 (3,259,553) and 4.0 million
Persons 12-34 (3,986,927), making it the most-watched final in the
network's history and outperforming the 2006 final (France vs. Italy) by
49%, 45%, 53%, and 52% in the demos respectively. Additionally, the
final 2010 FIFA World Cup match-up is the third most watched program in
the history of Spanish-language television, regardless of genre, among
Total Viewers 2+ only behind Univision's broadcast of the Mexico vs.
Argentina match on June 27th (9,405,222) and the finale of
Univision's novela "Destilando Amor" (Essence of Love) on Dec. 3rd,
2007 (9,018,000). The match between Spain and The Netherlands averaged:
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2010 vs. 2006 FIFA World Cup Finals
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DEMO
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2010 WORLD CUP FINAL
SPAIN VS.
THE NETHERLANDS
7/11/2010
2:30-5:35PM
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2006 WORLD CUP FINAL
ITALY VS. FRANCE
7/9/2006
2:00-4:45PM
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2010 vs. 2006
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% Diff
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Abs
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Total Viewers 2+
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8,821,358
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5,902,551
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+49%
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+2,918,807
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Adults 18-49
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5,369,506
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3,712,563
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+45%
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+1,656,943
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Adults 18-34
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3,259,553
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2,134,421
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+53%
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+1,125,132
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Persons 12-34
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3,986,927
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2,616,180
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+52%
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+1,370,747
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Univision provided a full-day celebration for the highly-anticipated
World Cup Final beginning at 10am ET/9am CT/7am PT with wall-to-wall
coverage throughout the day, including the spectacular closing ceremony,
the final game, Spain's celebration of its World Cup win, special
editions of Univision's "República Deportiva" (Sports Republic) and
"Primer Impacto" (First Impact) and more.
Additional Network Highlights
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Univision's coverage of Saturday's Uruguay vs. Germany third place
match averaged 4.5 million Total Viewers 2+ (4,492,876), 2.6 million
Adults 18-49 (2,564,868), 1.5 million Adults 18-34 (1,470,570), and
1.8 million Persons 12-34 (1,792,691)
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The 2010 third place match significantly out-delivered the 2006 match
(Germany vs. Portugal) by +66%, +49%, 45%, and 55% in each demo,
respectively
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DEMO
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2010
URUGUAY VS GERMANY
7/10/2010
2:30-4:26PM
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2006
GERMANY VS PORTUGAL
7/8/2006
3:00-5:02PM
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2010 vs. 2006
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% Diff
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Abs
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Total Viewers 2+
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4,492,876
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2,704,052
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+66%
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+1,788,824
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Adults 18-49
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2,564,868
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1,723,031
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+49%
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+841,837
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Adults 18-34
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1,470,570
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1,010,758
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+45%
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+459,812
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Persons 12-34
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1,792,691
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1,153,769
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+55%
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+638,922
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Overall Tournament Highlights
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Overall Univision enjoyed its highest audience levels ever for any
World Cup averaging 2.4 million Total Viewers 2+ (2,373,521), 1.4
million Adults 18-49 (1,365,404), 761,000 Adults 18-34 (760,983) and
933,000 Persons 12-34 (932,920) up +15%, +6%, +9%, and +7% in the
demos respectively versus 2006
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With 9.4 million Total Viewers 2+ (9,405,222) the June 27th
Round of 16 match between Mexico and Argentina was the most watched
event in the history of Spanish-language television, regardless of
genre
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Averaging 4.5 million Total Viewers 2+ (4,546,634), the June 26th
Round of 16 match between Ghana and the United States was the largest
audience for a U.S. World Cup match ever in the history of Univision
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The 2010 FIFA World Cup included 4 of the 5 most watched World Cup
matches in Univision's history:
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Date
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Start Time
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End Time
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Match
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Total Viewers 2+
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6/27/2010
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2:30 PM
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4:28 PM
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ARGENTINA VS MEXICO
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9,405,222
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7/11/2010
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2:30 PM
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5:35 PM
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SPAIN VS THE NETHERLANDS
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8,821,358
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6/24/2006
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3:00 PM
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5:37 PM
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ARGENTINA VS MEXICO
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7,154,538
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6/17/2010
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2:30 PM
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4:29 PM
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FRANCE VS MEXICO
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6,036,011
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6/11/2010
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10:00 AM
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12:00 PM
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SOUTH AFRICA VS MEXICO
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5,959,041
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Source: The Nielsen Company NPM, 6/11-7/11/10, 6/9-7/9/06, matches
7/6-7/11/10 based on Fast Nationals. Prior to 12/26/05 based on The
Nielsen Company NHPM.
Local Highlights
Regardless of language, on Sunday, July 11th, Univision's
coverage of the 2010 FIFA World Cup final match was the #1 program of
the week in the following markets:
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Among Total Viewers 2+, Adults 18-49, Adults 18-34 and Persons
12-34 in: Los Angeles, Miami, Houston, Dallas and Phoenix
Regardless of language, on Sunday, July 11th, Univision's
coverage of the 2010 FIFA World Cup final match was the most watched
match, on any network, of the entire tournament in the following markets:
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Among Total Viewers 2+ in: Miami and Houston
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Among Adults 18-49 in: Los Angeles, Miami, Houston and Dallas
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Among Adults 18-34 and Persons 12-34 in: Miami and Dallas
Regardless of language, Univision's final match of the 2010 FIFA World
Cup out-delivered final match coverage of the 2006 World Cup in the
following markets:
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Among Total Viewers 2+ in: Los Angeles (+42%), New York (+44%),
Miami, (+70%), Houston (+43%), Dallas (+50%), Chicago (+52%) Phoenix
(+40%) and San Francisco (+24%)
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Among Adults 18-49 in: Los Angeles (+31%), New York (+33%),
Miami, (+81%), Houston (+34%), Dallas (+69%), Chicago (+41%) and San
Francisco (+18%)
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Among Adults 18-34 in: Los Angeles (+40%), New York (+43%),
Miami, (+127%), Houston (+75%), Dallas (+108%), Chicago (+45%) and San
Francisco (+9%)
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Among Persons 12-34 in: Los Angeles (+50%), New York (+74%),
Miami, (+177%), Houston (+77%), Dallas (+112%), Chicago (+45%) and San
Francisco (+12%)
Source: The Nielsen Company, NSI ratings (6/11-7/11/10), live game
across time zones. Game-to-game comparisons for 7/11/10 based on
game-to-game time period ratings. 2006 vs. 2010 comparisons for Miami,
Houston, Phoenix and Sacramento based Set-Meter in 2006 and LPM in 2010;
LPM to LPM for all other market. Live+SD.
UnivisionFutbol.com Highlights
Univision Interactive Media's coverage of the World Cup drove
record-breaking results and its largest and most engaged audience ever
across online and mobile.
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During the World Cup tournament, Univision Fútbol's online and mobile
offerings generated 34.7 million visits
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Fans streamed over 10 million total hours of live video on
UnivisionFutbol.com.
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On average each day, users spent nearly 1 hour and 30 minutes per
viewing session across more than 265,000 unique media players
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On the mobile front, the Univision Fútbol App continues to be one of
the most popular apps in Apple's App Store and on other top mobile
platforms with over 450,000 downloads since it launched
Throughout the year, UnivisionFutbol.com will continue to offer
comprehensive coverage of soccer leagues and tournaments from around the
world.
Sources: Univision Fútbol Offerings Traffic - Univision.com U.S./Puerto
Rico Traffic Analytics (MRC Accredited), July Systems - 6/11/10 -
7/11/10; Live Streaming- Conviva, 6/11/10 - 7/11/10. App Downloads -
iPhone/iPad - July Systems - Flurry Site; Blackberry - Blackberry App
World Vendor Reporting; Android: Android App Market Vendor Reporting;
Nokia - Nokia Ovi Store Statistics through 7/11/10
About Univision Communication's Exclusive Spanish-Language
Coverage of the 2010 FIFA World Cup South Africa
Univision Networks
Broadcasting all 64 games of the 2010 FIFA World Cup South Africa live
and in high definition (HD), Univision offered the most comprehensive
World Cup experience bar-none through all its platforms - Univision,
TeleFutura, and Galavisión Networks; Univision.com, Univision Móvil and
Univision On Demand - with nearly 900 hours of coverage. The network's
World Cup announcer team which included Pablo RamÃrez, Jesús
Bracamontes, Jorge Perez-Navarro, Jorge Ottati, Jose Luis Chilavert and
Diego Balado, as well as the host of all pre-, half-time and post-game
coverage, "República Deportiva's" (Sports Republic) Fernando Fiore,
comprised the most noteworthy, seasoned sportscasters and former soccer
players, and provided the greatest expertise covering the World Cup in
television today.
Univision.com
As an Official Internet Broadcaster of the 2010 FIFA World Cup ,
Univision.com offered live streaming of all matches on www.UnivisionFutbol.com. Fans
are still coming to the site for match recaps, final stats, interviews
with players and coaches, and exclusive behind-the-scenes video of
soccers stars. UnivisionFutbol.com will continue to engage its large and
passionate audience with the latest from worldwide soccer throughout the
year.
Univision Móvil
Univision Móvil was a Mobile Content Provider of the 2010 FIFA World
Cup . Plus, live mobile streaming of the matches was accessible to
Verizon Wireless V CAST subscribers where available. The
UnivisionFutbol.com mobile site is still providing fans with final news
and stats from the World Cup, and its mobile soccer coverage will
continue as leagues and tournaments unfold around the world.
Univision Fútbol App
Univision Interactive Media's Univision Fútbol App features the latest
results, news, video and photos directly from South Africa. The app will
showcase the latest from soccer tournaments and leagues worldwide. Find
download information for all available platforms here,
including iPhone, iPad, Blackberry, Android and Nokia.
Univision On Demand
Univision On Demand made all games available to its pay TV distributors
24 hours after live broadcast in both HD and SD, from June 12 with
varying consumer offers dependent on local distributor capacity. The
games will be available until August 12, 2010.
Univision Communications Inc. is the premier Spanish-language media
company in the United States. Its operations include Univision
Network, the most-watched Spanish-language broadcast television network
in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura
Network, a general-interest Spanish-language broadcast television
network, which was launched in 2002 and now reaches 85% of U.S. Hispanic
Households; Galavisión, the country's leading Spanish-language cable
network; Univision Studios, which produces and co-produces telenovelas,
reality shows, dramatic series and other programming formats for
all of the Company's platforms; Univision Television Group, which owns
and operates 63 television stations in major U.S. Hispanic markets and
Puerto Rico; Univision Radio, the leading Spanish-language radio group
which owns and/or operates 68 radio stations in 16 of the top 25 U.S.
Hispanic markets and 5 stations in Puerto Rico; and Univision
Interactive Media, which includes http://www.univision.com,
the premier Spanish-language Internet destination in the U.S., and
Univision Móvil, the industry's most comprehensive Spanish-language
suite of mobile offerings. Univision Communications also has a 50%
interest in TuTv, a joint venture formed to broadcast Televisa's pay
television channels in the U.S. Univision Communications has television
network operations in Miami and television and radio stations and sales
offices in major cities throughout the United States. For more
information, please visit www.univision.net.
Univision Communications Inc.
Elizabeth SanjenÃs, 305-471-4086
marketingcomm@univision.net
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